{"id":1041,"date":"2016-02-29T10:25:01","date_gmt":"2016-02-29T10:25:01","guid":{"rendered":"http:\/\/bermudiana.es\/blog\/?p=1041"},"modified":"2020-07-04T12:29:20","modified_gmt":"2020-07-04T11:29:20","slug":"baligrafos-boligrafos-para-regalar-y-educar","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/baligrafos-boligrafos-para-regalar-y-educar\/","title":{"rendered":"Bal\u00edgrafos. Bol\u00edgrafos para regalar y educar."},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/AX9iz__UTpg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Bol\u00edgrafos para regalar fabricados con munici\u00f3n real utilizada en el conflicto armado en Colombia.<!--more--><\/p>\n<p><strong>\u00bfQu\u00e9 son los <em>Bal\u00edgrafos<\/em>?<\/strong><\/p>\n<p style=\"text-align: justify;\">El Ministerio de Educaci\u00f3n de Colombia ha desarrollado una campa\u00f1a con fines educativos poniendo su granito de arena para erradicar el problema de la violencia, que ha sido una de las principales lacras para la sociedad colombiana.<\/p>\n<p style=\"text-align: justify;\">El Ministerio ha desarrollado un material de merchandising diferente, el <em>Bal\u00edgrafo<\/em>.<\/p>\n<p style=\"text-align: justify;\">Ese bol\u00edgrafo para regalar se est\u00e1 entregando a escritores, periodistas, alumnos de colegios p\u00fablicos y otras personas del mundo de la educaci\u00f3n, como un s\u00edmbolo que, seg\u00fan el Ministerio, represente la transici\u00f3n de la violencia a la paz a trav\u00e9s de la educaci\u00f3n. Y para que usen el <em>Bal\u00edgrafo<\/em> para escribir y dibujar historias que tengan que ver con la construcci\u00f3n de un futuro con paz.<\/p>\n<p><a href=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/02\/Boligrafos-para-regalar-baligrafos-packaging.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1043 aligncenter\" src=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/02\/Boligrafos-para-regalar-baligrafos-packaging-300x200.jpg\" alt=\"Boligrafos-para-regalar-baligrafos-packaging\" width=\"404\" height=\"269\" srcset=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/02\/Boligrafos-para-regalar-baligrafos-packaging-300x200.jpg 300w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/02\/Boligrafos-para-regalar-baligrafos-packaging-1024x684.jpg 1024w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/02\/Boligrafos-para-regalar-baligrafos-packaging-320x214.jpg 320w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/02\/Boligrafos-para-regalar-baligrafos-packaging-145x97.jpg 145w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/02\/Boligrafos-para-regalar-baligrafos-packaging-495x330.jpg 495w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/02\/Boligrafos-para-regalar-baligrafos-packaging-670x447.jpg 670w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/02\/Boligrafos-para-regalar-baligrafos-packaging.jpg 1050w\" sizes=\"auto, (max-width: 404px) 100vw, 404px\" \/><\/a><\/p>\n<p>Esta idea ha sido creada por la agencia McCann en Colombia y el estudio de dise\u00f1o Reinhard Dienes Studio y Pablo Fog.<\/p>\n<p><strong>El valor del <em>Bal\u00edgrafo<\/em> desde el punto de vista del regalo publicitario<\/strong><\/p>\n<p style=\"text-align: justify;\">\u00bfCu\u00e1ntos bol\u00edgrafos personalizados con la imagen de una empresa, una organizaci\u00f3n, un producto\u2026 te han regalado? Seguro que muchos.<\/p>\n<p style=\"text-align: justify;\">Adem\u00e1s de escribir, la utilidad principal de este producto, algunos bol\u00edgrafos para regalar tienen otra utilidad a\u00f1adida, como un puntero para pantallas t\u00e1ctiles, una memoria USB incorporada, algunos llevan mechero\u2026<\/p>\n<p style=\"text-align: justify;\">Y otros tienen formas diferentes. A modo de ejemplo, recordamos un bol\u00edgrafo con forma de jeringuilla, de p\u00edldora, de pintalabios, de linterna (con luz)\u2026<\/p>\n<p style=\"text-align: justify;\">Este caso es diferente. Por supuesto que sirve para escribir. Pero tiene un valor simb\u00f3lico especial para una campa\u00f1a que pretende ser el inicio de cambios que van m\u00e1s all\u00e1 de lo comercial.<\/p>\n<p><a href=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/02\/Boligrafos-para-regalar-baligrafos-inscripcion.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1042 aligncenter\" src=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/02\/Boligrafos-para-regalar-baligrafos-inscripcion-300x200.jpg\" alt=\"Boligrafos-para-regalar-baligrafos-inscripcion\" width=\"404\" height=\"269\" srcset=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/02\/Boligrafos-para-regalar-baligrafos-inscripcion-300x200.jpg 300w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/02\/Boligrafos-para-regalar-baligrafos-inscripcion-320x214.jpg 320w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/02\/Boligrafos-para-regalar-baligrafos-inscripcion-145x97.jpg 145w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/02\/Boligrafos-para-regalar-baligrafos-inscripcion-495x331.jpg 495w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/02\/Boligrafos-para-regalar-baligrafos-inscripcion-670x448.jpg 670w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/02\/Boligrafos-para-regalar-baligrafos-inscripcion.jpg 940w\" sizes=\"auto, (max-width: 404px) 100vw, 404px\" \/><\/a><\/p>\n<p><strong>Lo que nos gusta de este bol\u00edgrafo para regalar:<\/strong><br \/>\n\u2022 Su utilidad, algo b\u00e1sico en un regalo publicitario.<br \/>\n\u2022 Es un regalo directamente relacionado con la campa\u00f1a que representa.<br \/>\n\u2022 Se guardar\u00e1 mucho tiempo, a\u00fan cuando deje de usarse.<br \/>\n\u2022 Su notoriedad. Es diferente. No te habr\u00e1n regalado muchos bol\u00edgrafos con forma de bala.<\/p>\n<p>Fuente: unapausaparalapublicidad.com<\/p>\n<p>Otros art\u00edculos similares de este Blog que te pueden interesar:<br \/>\n\u2022 <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/bermudiana.es\/blog\/escribe-con-un-buen-vino-buen-regalo-promocional\/\" target=\"_blank\" rel=\"noopener noreferrer\">Escribe con un buen vino, con un buen regalo promocional<\/a>.<\/span><br \/>\n\u2022 <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/bermudiana.es\/blog\/regalopromocionaloriginalempresadebebidas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Regalo promocional original de una distribuidora de bebidas<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bol\u00edgrafos para regalar fabricados con munici\u00f3n real utilizada en el conflicto armado en Colombia.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1041","post","type-post","status-publish","format-standard","hentry","category-casos-reales-articulos-publicitarios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bal\u00edgrafos. 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