{"id":1205,"date":"2016-05-23T08:41:49","date_gmt":"2016-05-23T07:41:49","guid":{"rendered":"http:\/\/bermudiana.es\/blog\/?p=1205"},"modified":"2020-07-04T12:27:31","modified_gmt":"2020-07-04T11:27:31","slug":"libretas-personalizadas-kitkat","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/libretas-personalizadas-kitkat\/","title":{"rendered":"Libretas personalizadas de KitKat"},"content":{"rendered":"<p>Esta promoci\u00f3n de libretas personalizadas de KitKat se desarroll\u00f3 en <!--more-->Brasil.<\/p>\n<p style=\"text-align: justify;\">El objetivo de la campa\u00f1a de JWT de Brasil para Nestl\u00e9 era crear una idea promocional \u201clow cost\u201d que reforzara el posicionamiento de KitKat \u201cT\u00f3mate un respiro\u201d entre el p\u00fablico estudiantil del pa\u00eds.<\/p>\n<p style=\"text-align: justify;\">La promoci\u00f3n de regalo de las libretas personalizadas de KitKat se present\u00f3 en la fan page de la marca en Facebook, que era el \u00fanico medio para conseguir la libreta. El anuncio de la promoci\u00f3n se convirti\u00f3 en la entrada con m\u00e1s comentarios del a\u00f1o, e incremento en un 16% el total de los \u201cMe gusta\u201d en s\u00f3lo 1 d\u00eda.<\/p>\n<figure id=\"attachment_1208\" aria-describedby=\"caption-attachment-1208\" style=\"width: 399px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/05\/Libretas_personalizadas_kitkat_infladas.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1208\" src=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/05\/Libretas_personalizadas_kitkat_infladas-300x173.jpg\" alt=\"Libretas_personalizadas_kitkat_infladas\" width=\"399\" height=\"230\" \/><\/a><figcaption id=\"caption-attachment-1208\" class=\"wp-caption-text\">La libreta con la tapa-almohadilla inflada.<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">En esta idea se junt\u00f3 un elemento b\u00e1sico que utilizan los estudiantes, la libreta, y otro para tener un momento de descanso, la almohadilla inflable. Tanto la libreta como la almohadilla inflable son dos regalos publicitarios muy utilizados.<\/p>\n<p style=\"text-align: justify;\">La tapa de las libretas personalizadas de KitKat ten\u00eda incorporada una almohadilla que se pod\u00eda inflar para reposar c\u00f3modamente la cabeza y aprovechar mejor esos \u201cmomento de respiro\u201d.<\/p>\n<figure id=\"attachment_1214\" aria-describedby=\"caption-attachment-1214\" style=\"width: 390px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/05\/Libretas_personalizadas_kitkat_momento_consumo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1214\" src=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/05\/Libretas_personalizadas_kitkat_momento_consumo-300x84.jpg\" alt=\"Libretas_personalizadas_kitkat_momento_consumo\" width=\"390\" height=\"109\" srcset=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/05\/Libretas_personalizadas_kitkat_momento_consumo-300x84.jpg 300w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/05\/Libretas_personalizadas_kitkat_momento_consumo-320x90.jpg 320w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/05\/Libretas_personalizadas_kitkat_momento_consumo-145x41.jpg 145w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/05\/Libretas_personalizadas_kitkat_momento_consumo-495x139.jpg 495w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/05\/Libretas_personalizadas_kitkat_momento_consumo.jpg 545w\" sizes=\"auto, (max-width: 390px) 100vw, 390px\" \/><\/a><figcaption id=\"caption-attachment-1214\" class=\"wp-caption-text\">Modo y momento de uso de las libretas.<\/figcaption><\/figure>\n<p>\u00bfQu\u00e9 nos gusta de esa promoci\u00f3n de libretas personalizadas?<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Refuerza el posicionamiento<\/strong> de la marca. El producto est\u00e1 relacionado con otras actividades promocionales alrededor del mismo concepto.<\/li>\n<li style=\"text-align: justify;\">Est\u00e1 muy <strong>relacionado con el p\u00fablico objetivo<\/strong> principal en la comunicaci\u00f3n de la marca.<\/li>\n<li style=\"text-align: justify;\">Es <strong>diferente<\/strong>, por lo que genera atenci\u00f3n, notoriedad y, por lo tanto, altas probabilidades para generar difusi\u00f3n en las redes sociales.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Esta idea puede ser una buena fuente de inspiraci\u00f3n para otros sectores como agencias de viajes, aerol\u00edneas, universidades&#8230; Siempre buscando una idea que est\u00e9 relacionada con el producto o el servicio a promocionar, su p\u00fablico objetivo y con un elemento diferencial que lo haga \u00fanico.<\/p>\n<p style=\"text-align: justify;\">Fuente: designtaxi.com, JWT Brazil.<\/p>\n<p style=\"text-align: justify;\">En los siguientes post del Blog de Bermudiana encontrar\u00e1s dos acciones promocionales que refuerzan especialmente bien el posicionamiento de la marca deseado:<\/p>\n<ul>\n<li><a href=\"http:\/\/bermudiana.es\/blog\/regalopromocionaloriginalempresadebebidas\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0000ff;\">Regalo promocional original de una distribuidora de bebidas<\/span>.<\/a><\/li>\n<li><a href=\"http:\/\/bermudiana.es\/blog\/abanicos-publicitarios-de-pfizer\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0000ff;\">Abanicos publicitarios de Pfizer<\/span>.<\/a><\/li>\n<\/ul>\n<p><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/bermudiana.es\/contactenos\" target=\"_blank\" rel=\"noopener noreferrer\">Cont\u00e1ctanos<\/a><\/span> si quieres que te asesoraremos para desarrollar alternativas originales para tu acci\u00f3n promocional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta promoci\u00f3n de libretas personalizadas de KitKat se desarroll\u00f3 en<\/p>\n","protected":false},"author":2,"featured_media":1207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-reales-articulos-publicitarios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Libretas personalizadas para KitKat | Blog Bermudiana<\/title>\n<meta name=\"description\" content=\"Promoci\u00f3n de libretas personalizadas de KitKat en Brasil, regalando una libreta con la tapa inflable para reposar la cabeza y tomar un respiro.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bermudiana.es\/blog\/libretas-personalizadas-kitkat\/\" 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