{"id":1366,"date":"2016-10-15T18:45:58","date_gmt":"2016-10-15T17:45:58","guid":{"rendered":"http:\/\/bermudiana.es\/blog\/?p=1366"},"modified":"2020-03-24T21:30:56","modified_gmt":"2020-03-24T20:30:56","slug":"llaveros-promocionales-jeep","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/llaveros-promocionales-jeep\/","title":{"rendered":"Llaveros promocionales de Jeep"},"content":{"rendered":"<p style=\"text-align: justify;\">Jeep cre\u00f3 unos llaveros promocionales con forma de <!--more-->mosquet\u00f3n para una campa\u00f1a de mailing para conseguir pruebas de conducci\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Es una campa\u00f1a creada con Leo Burnett en Mosc\u00fa.\u00a0La campa\u00f1a estaba dirigida a un p\u00fablico interesado en el mundo de la monta\u00f1a y la aventura.\u00a0El objetivo era conseguir pruebas de conducci\u00f3n de sus veh\u00edculos.<\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/PoGXyVxgbUE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p style=\"text-align: justify;\">Consisti\u00f3 en un mailing a compradores potenciales y a la distribuci\u00f3n de los mosquetones\/llaveros en tiendas de deporte y de monta\u00f1a.<\/p>\n<p style=\"text-align: justify;\">El lema de la campa\u00f1a era <em>An easier way to get there<\/em> (Una forma m\u00e1s f\u00e1cil de llegar).<\/p>\n<p style=\"text-align: justify;\">Se repartieron 5.000 unidades. El \u00abpremio\u00bb era una aut\u00e9ntica aventura, un\u00a0<em>Test Drive<\/em> (prueba de conducci\u00f3n) en un Territorio Jeep, una zona especialmente preparada para experimentar los atributos y las capacidades de un Jeep en la monta\u00f1a y generarle mucha adrenalina al conductor.<\/p>\n<p style=\"text-align: justify;\">Aparte de las ventas que esa acci\u00f3n consigui\u00f3 a corto plazo, seguro que la experiencia tambi\u00e9n sirvi\u00f3 para conseguir m\u00e1s ventas a largo plazo.<\/p>\n<p style=\"text-align: justify;\">Y se escogi\u00f3 un elemento muy relacionado con ese mundo, un mosquet\u00f3n.<\/p>\n<p><a href=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/10\/llaveros_promocionales_mosqueton.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1365 aligncenter\" src=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/10\/llaveros_promocionales_mosqueton-300x188.jpeg\" alt=\"llaveros_promocionales_mosqueton\" width=\"300\" height=\"188\" srcset=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/10\/llaveros_promocionales_mosqueton-300x188.jpeg 300w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/10\/llaveros_promocionales_mosqueton-320x200.jpeg 320w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/10\/llaveros_promocionales_mosqueton-145x91.jpeg 145w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/10\/llaveros_promocionales_mosqueton.jpeg 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h3><a href=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/10\/llaveros_promocionales_mosqueton_jeep.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1364 aligncenter\" src=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/10\/llaveros_promocionales_mosqueton_jeep-300x187.jpeg\" alt=\"llaveros_promocionales_mosqueton_jeep\" width=\"300\" height=\"187\" srcset=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/10\/llaveros_promocionales_mosqueton_jeep-300x187.jpeg 300w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/10\/llaveros_promocionales_mosqueton_jeep-320x199.jpeg 320w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/10\/llaveros_promocionales_mosqueton_jeep-145x90.jpeg 145w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2016\/10\/llaveros_promocionales_mosqueton_jeep.jpeg 476w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/h3>\n<p style=\"text-align: justify;\">Pero no un mosquet\u00f3n normal, un mosquet\u00f3n con forma de Jeep. Con las mismas funciones de un mosquet\u00f3n normal, que tambi\u00e9n se utiliza como llavero. Adem\u00e1s de conducir las cuerdas cuando escalas por la monta\u00f1a, esos mosquetones se usan como llaveros, llaveros promocionales de Jeep.<\/p>\n<h3 style=\"text-align: justify;\">\u00bfQue nos gusta de esos llaveros promocionales de Jeep?<\/h3>\n<ul>\n<li style=\"text-align: justify;\">El gadget promocional es el centro de una campa\u00f1a de mailing.<\/li>\n<li style=\"text-align: justify;\">Muy relacionado con el tipo de consumidor al que se quiere incidir.<\/li>\n<li style=\"text-align: justify;\">Es un mosquet\u00f3n diferente y a la vez un llavero diferente.<\/li>\n<li style=\"text-align: justify;\">Tiene un coste unitario muy asumible.<\/li>\n<li style=\"text-align: justify;\">Es un ejemplo inspirador para fabricantes de coches y concesionarios.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">En los siguientes enlaces al Blog de Bermudiana encontrar\u00e1s un post con un ejemplo tambi\u00e9n dirigido a conseguir pruebas de conducci\u00f3n y otro con m\u00e1s ideas para llaveros promocionales:<\/p>\n<ul>\n<li><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/bermudiana.es\/blog\/acciones-promocionales-land-rover\/\">Una de las acciones promocionales de Land Rover<\/a><\/span>.<\/li>\n<li><a href=\"http:\/\/bermudiana.es\/blog\/llaveros-para-regalar-5-ideas-originales\/\"><span style=\"color: #0000ff;\">Llaveros para regalar: 5 ideas promocionales<\/span>.<\/a><\/li>\n<\/ul>\n<p>Fuente: We love advertising<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jeep cre\u00f3 unos llaveros promocionales con forma de<\/p>\n","protected":false},"author":2,"featured_media":1362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-reales-articulos-publicitarios"],"yoast_head":"<!-- This site is optimized with the Yoast 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