{"id":1547,"date":"2017-05-30T22:54:23","date_gmt":"2017-05-30T21:54:23","guid":{"rendered":"http:\/\/bermudiana.es\/blog\/?p=1547"},"modified":"2020-07-02T12:00:51","modified_gmt":"2020-07-02T11:00:51","slug":"mochilas-infantiles-personalizadas-de-luki-y-cruz-roja","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/mochilas-infantiles-personalizadas-de-luki-y-cruz-roja\/","title":{"rendered":"Mochilas infantiles personalizadas de Luki y Cruz Roja en Colombia"},"content":{"rendered":"<p style=\"text-align: justify;\">Promoci\u00f3n premiada con un Gold Winner en el festival Clio Awards del 2016 que <!--more-->consist\u00eda en el regalo de mochilas infantiles personalizadas que tambi\u00e9n hacen la funci\u00f3n de salvavidas.<\/p>\n<p style=\"text-align: justify;\">Es una promoci\u00f3n conjunta de la marca de zumos Luki y la Cruz Roja en Colombia. La campa\u00f1a fue creada por JWT.<\/p>\n<p style=\"text-align: justify;\">Miles de ni\u00f1os en las zonas menos pobladas de Colombia han de utilizar los r\u00edos como v\u00edas de transporte para ir y volver al colegio, en embarcaciones, en algunos casos, muy precarias. Los accidentes en el trayecto de ida o de vuelta a la escuela son el quinto motivo de mortalidad infantil.<\/p>\n<h2 style=\"text-align: left;\">\u00bfEn que consist\u00eda esta promoci\u00f3n de mochilas infantiles personalizadas?<\/h2>\n<p style=\"text-align: justify;\">La marca de zumos Luki, destina una parte de la venta de sus productos a producir esas mochilas que est\u00e1n dise\u00f1adas para hacer de salvavidas.<\/p>\n<p style=\"text-align: justify;\">Cruz Roja en Colombia hace la distribuci\u00f3n de las mochilas en las zonas menos pobladas y pobres del pa\u00eds.<\/p>\n<p style=\"text-align: justify;\">En el siguiente v\u00eddeo se explica con m\u00e1s detalle la problem\u00e1tica que llev\u00f3 a la gesti\u00f3n de la idea de la promoci\u00f3n y c\u00f3mo se lleva a cabo.<\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ZBM084yLLsw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h2 style=\"text-align: left;\">\u00bfQue nos gusta de esta promoci\u00f3n?<\/h2>\n<ul>\n<li style=\"text-align: justify;\">Est\u00e1 basada en un regalo que es <strong>\u00fanico<\/strong> y <strong>diferente<\/strong>.<\/li>\n<li style=\"text-align: justify;\">La marca de zumos Luki se <strong>asocia con una organizaci\u00f3n<\/strong> que tiene una <strong>muy buena imagen<\/strong> de marca.<\/li>\n<li style=\"text-align: justify;\">Los zumos Luki, la Cruz Roja y el regalo coinciden en estar\u00a0<strong>relacionados con el p\u00fablico<\/strong> infantil.<\/li>\n<li style=\"text-align: justify;\">Es una idea que gener\u00f3 mucha <strong>cobertura en los medios<\/strong> de comunicaci\u00f3n por la problem\u00e1tica en la que ayuda.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">En el post\u00a0<a href=\"http:\/\/bermudiana.es\/blog\/baligrafos-boligrafos-para-regalar-y-educar\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0000ff;\">Bal\u00edgrafos. Bol\u00edgrafos para regalar y educar<\/span><\/a>\u00a0del Blog de Bermudiana encontrar\u00e1s otro interesante ejemplo de promoci\u00f3n con un fin en parte social y que tambi\u00e9n fue creada en Colombia.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/bermudiana.es\/contactenos\" target=\"_blank\" rel=\"noopener noreferrer\">Cont\u00e1ctanos<\/a><\/span> si quieres considerar la posibilidad de crear mochilas infantiles personalizadas u otro producto como regalo promocional con la imagen de tu empresa.<\/p>\n<p>Fuente: Ads of the World, JWT, Luki.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Promoci\u00f3n premiada con un Gold Winner en el festival Clio Awards del 2016 que<\/p>\n","protected":false},"author":2,"featured_media":1545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-reales-articulos-publicitarios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mochilas infantiles personalizadas Cruz Roja|Blog Bermudiana<\/title>\n<meta name=\"description\" content=\"Promoci\u00f3n conjunta del fabricante de zumos Luki y Cruz Roja en Colombia regalando mochilas infantiles personalizadas que sirven tambi\u00e9n como salvavidas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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