{"id":1593,"date":"2017-07-31T13:16:51","date_gmt":"2017-07-31T12:16:51","guid":{"rendered":"http:\/\/bermudiana.es\/blog\/?p=1593"},"modified":"2017-07-31T15:50:39","modified_gmt":"2017-07-31T14:50:39","slug":"identificador-de-maletas-de-klm","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/identificador-de-maletas-de-klm\/","title":{"rendered":"Identificador de maletas de KLM"},"content":{"rendered":"<p>Este identificador de maletas es una interesante iniciativa de la aerolinia KLM.<!--more--><\/p>\n<p style=\"text-align: justify;\">Como se explica en el siguiente v\u00eddeo, la KLM Care Tag es un producto creado en exclusiva para la aerol\u00ednia y consiste en un identificador de maletas que tiene integrado un GPS y un audio con consejos tur\u00edsticos en la localizaci\u00f3n donde est\u00e1 el identificador. No necesita conexi\u00f3n a internet.<\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/HaElXKWSDso\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Este identificador de maletas de KLM estar\u00e1 en funcionamiento a partir de septiembre 2017 para la ciudad de Amsterdamm y se puede solicitar en la web de la compa\u00f1\u00eda. Es una edici\u00f3n limitada.<\/p>\n<p style=\"text-align: justify;\">Esta iniciativa est\u00e1 relacionada con el objetivo de la empresa de ser la compa\u00f1\u00eda a\u00e9rea mas centrad en el consumidor. Extiende el servicio del personal de cabina m\u00e1s all\u00e1 del aeropuerto dando consejos de seguridad, arte, gastronom\u00eda, transporte dentro de la ciudad, etc.<\/p>\n<h2>\u00bfQue nos gusta de este identificador de maletas?<\/h2>\n<ul>\n<li>Est\u00e1 creado en exclusiva para el cliente. Es exclusivo y diferente.<\/li>\n<li>No hay nada similar, de momento. Es una novedad.<\/li>\n<li>Est\u00e1 relacionado con el objetivo de posicionamiento que tiene la compa\u00f1\u00eda. Es una acci\u00f3n consecuente con el concepto publicitario.<\/li>\n<li>Como es algo nuevo y deferente, refuerza en positivo la imagen que el consumidor tiene de KLM.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Sin embargo, este caso tambi\u00e9n ilustra lo que a veces puede pasar si esa campa\u00f1a no se lleva a cabo en la forma adecuada\u00a0en todas las fases del proyecto.<\/p>\n<p style=\"text-align: justify;\">En la fecha en que se publica este post, la web para solicitar este identificador de maletas ya informa que se han acabado los stocks sin indicar cuando volver\u00e1n a estar disponibles. Todo lo que se ha hecho de bueno en este proyecto puede convertirse en publicidad negativa por culpa de una mala previsi\u00f3n.<\/p>\n<p style=\"text-align: justify;\">En la categor\u00eda <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/bermudiana.es\/147-accesorios-viaje\" target=\"_blank\">Accesorios de viaje<\/a><\/span> de la web de Bermudiana encontrar\u00e1s algunos identificadores de maletas y otros accesorios de viaje para tus campa\u00f1as de regalo promocional.<\/p>\n<p style=\"text-align: justify;\">Y en el post <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/bermudiana.es\/blog\/camisetas-merchandising-de-air-asia\/\" target=\"_blank\">Camisetas merchandising de Air Asia<\/a><\/span> de este Blog ver\u00e1s otro ejemplo de regalo publicitario para una compa\u00f1i a\u00e9rea.<\/p>\n<p style=\"text-align: justify;\">Fuente: Ads of the World, KLM.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este identificador de maletas es una interesante iniciativa de la aerolinia KLM.<\/p>\n","protected":false},"author":2,"featured_media":1590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-reales-articulos-publicitarios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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