{"id":160,"date":"2014-06-10T07:32:35","date_gmt":"2014-06-10T07:32:35","guid":{"rendered":"http:\/\/bermudiana.es\/blog\/?p=160"},"modified":"2020-03-24T22:59:18","modified_gmt":"2020-03-24T21:59:18","slug":"regalo-publicitario-mccann-ideas-para-volar-mas-alto","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/regalo-publicitario-mccann-ideas-para-volar-mas-alto\/","title":{"rendered":"Ideas para volar m\u00e1s alto"},"content":{"rendered":"<p style=\"text-align: justify;\">Pepe Mujica, Presidente de Uruguay hasta 2014 es el protagonista de una buena idea de <!--more-->regalo publicitario de la agencia de publicidad McCann. Uno de los requisitos de un buen regalo publicitario es que est\u00e9 en linea con la respuesta de la siguiente pregunta:<\/p>\n<p style=\"text-align: center;\"><strong>\u00bfQue vende la empresa? <\/strong><\/p>\n<p style=\"text-align: justify;\">Una agencia de publicidad vende el servicio de crear <em>buenas e innovadoras<\/em> campa\u00f1as para sus clientes. Por lo tanto, el regalo publicitario de una agencia de publicidad para sus clientes ha de ser <em>bueno e innovador<\/em>.<\/p>\n<p style=\"text-align: justify;\">McCann en Uruguay cre\u00f3 un regalo publicitario para su propio uso inspir\u00e1ndose en la reciente legalizaci\u00f3n del consumo de marihuana en Uruguay, el primer pa\u00eds que lo ha hecho.<\/p>\n<figure id=\"attachment_167\" aria-describedby=\"caption-attachment-167\" style=\"width: 188px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2014\/06\/ideas_para_volar_mas_alto_mccann.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-167 size-medium\" src=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2014\/06\/ideas_para_volar_mas_alto_mccann-188x300.jpg\" alt=\"regalo_publicitario_ideas_para_volar_mas_alto_mccann\" width=\"188\" height=\"300\" srcset=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2014\/06\/ideas_para_volar_mas_alto_mccann-188x300.jpg 188w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2014\/06\/ideas_para_volar_mas_alto_mccann-320x509.jpg 320w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2014\/06\/ideas_para_volar_mas_alto_mccann-145x230.jpg 145w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2014\/06\/ideas_para_volar_mas_alto_mccann-495x787.jpg 495w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2014\/06\/ideas_para_volar_mas_alto_mccann.jpg 543w\" sizes=\"auto, (max-width: 188px) 100vw, 188px\" \/><\/a><figcaption id=\"caption-attachment-167\" class=\"wp-caption-text\">Detalle del paquete de papel de fumar.<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Es un paquete de papel de fumar \u00abinspirador\u00bb, con la frase \u00abIdeas para volar m\u00e1s alto\u00bb, el nombre de la agencia, y la imagen del Presidente de Uruguay.<\/p>\n<p style=\"text-align: justify;\">Nos imaginamos que pocos directores de marketing, product managers, etc. deben haber recibido un paquete de papel de fumar, en todo el mundo. Seguro que habr\u00e1n recibido regalos muy creativos de otras agencias de publicidad con el objetivo de <em>conseguir visibilidad y notoriedad<\/em> de los servicios de la empresa que se los regala.<\/p>\n<p style=\"text-align: justify;\">Con esta acci\u00f3n, probablemente de un <em>coste econ\u00f3mico muy bajo<\/em> han conseguido:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Asociar el <em>concepto de crear una idea buena y creativa<\/em> con los servicios que la agencia puede aportar al cliente.<\/li>\n<li><em>Notoriedad y visibilidad<\/em> de la agencia, en un mercado que seguro es muy competitivo.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Todas las acciones de comunicaci\u00f3n (publicidad en grandes medios, eventos, regalo publicitario, etc.) deber\u00edan \u00abrespirar\u00bb el mismo concepto, la respuesta a la pregunta que figura al principo de este post.<\/p>\n<p style=\"text-align: justify;\">Cada sector vende productos y servicios diferentes. Y las situaci\u00f3nes competitivas de cada mercado y de cada pais son diferentes. Por eso los conceptos a comunicar en las campa\u00f1as de comunicaci\u00f3n ser\u00e1n diferentes. Pero lo que es com\u00fan en los diferentes mercados es asociar ese concepto, el que sea, al desarrollos de todas las acciones de comunicaci\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Y el regalo publicitario, es una de las acci\u00f3n de comunicaci\u00f3n que utilizan las empresas.<\/p>\n<p style=\"text-align: justify;\">En el apartado <a title=\"Ir a Proyectos en la web de Bermudiana\" href=\"http:\/\/bermudiana.es\/es\/content\/12-proyectos-bermudiana-merchandaising\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: blue;\">Proyectos<\/span><\/a> de la web de Bermudiana, podeis ver tambi\u00e9n algunas ideas buenas e innovadoras que hemos creado.<\/p>\n<p>Fuente: Ads Of The World<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pepe Mujica, Presidente de Uruguay hasta 2014 es el protagonista de una buena idea de<\/p>\n","protected":false},"author":2,"featured_media":165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-reales-articulos-publicitarios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Regalo publicitario de McCann en Uruguay<\/title>\n<meta name=\"description\" content=\"Regalo publicitario de la agencia McCann en Uruguay. 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