{"id":1745,"date":"2018-03-29T08:05:44","date_gmt":"2018-03-29T07:05:44","guid":{"rendered":"http:\/\/bermudiana.es\/blog\/?p=1745"},"modified":"2018-03-29T08:05:44","modified_gmt":"2018-03-29T07:05:44","slug":"promocion-de-coca-cola-verano","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/promocion-de-coca-cola-verano\/","title":{"rendered":"Promoci\u00f3n de Coca-Cola para el verano"},"content":{"rendered":"<p style=\"text-align: justify;\">En la promoci\u00f3n de Coca-Cola<em> Festival Bottle<\/em>, la pulsera en la etiqueta serv\u00eda para conseguir <!--more-->entradas a los principales festivales de m\u00fasica del verano.<\/p>\n<p style=\"text-align: justify;\">Est\u00e1 acci\u00f3n promoci\u00f3n de Coca-Cola se desarroll\u00f3 en Ruman\u00eda durante el verano del a\u00f1o pasado. En cada botella de 500 ml se pod\u00eda separar una pulsera de la etiqueta. Y escaneando el c\u00f3digo a trav\u00e9s de una aplicaci\u00f3n para smartphones se pod\u00eda ver si ten\u00eda premio. Esa misma pulsera serv\u00eda para tener acceso al festival musical correspondiente.<\/p>\n<p style=\"text-align: justify;\">Las pulseras son un hit entre los j\u00f3venes en Ruman\u00eda. Aprovech\u00e1ndose de esa moda crearon una <strong>colecci\u00f3n de 8 pulseras<\/strong> incorporadas en las etiquetas de Coca-Cola.<\/p>\n<p style=\"text-align: justify;\">En este v\u00eddeo se explica un poco m\u00e1s la acci\u00f3n promocional.<\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Z5ro5H1agck\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">El motivo de esta promoci\u00f3n era volver a conectar con la gente joven. Seg\u00fan estudios realizados por la empresa el 40% de ese grupo dec\u00eda no haber probado el producto en el \u00faltimo mes. Esa es una cifra sensiblemente inferior a la de otros pa\u00edses en Europa.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/03\/promocion_coca-cola_pulsera_poster-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1751 aligncenter\" src=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/03\/promocion_coca-cola_pulsera_poster-1-300x225.jpg\" alt=\"promocion_coca-cola_pulsera_poster\" width=\"300\" height=\"225\" srcset=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/03\/promocion_coca-cola_pulsera_poster-1-300x225.jpg 300w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/03\/promocion_coca-cola_pulsera_poster-1-320x240.jpg 320w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/03\/promocion_coca-cola_pulsera_poster-1-145x109.jpg 145w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/03\/promocion_coca-cola_pulsera_poster-1-495x371.jpg 495w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/03\/promocion_coca-cola_pulsera_poster-1.jpg 584w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">En la mec\u00e1nica de la promoci\u00f3n interven\u00eda otro de los productos fundamentales en el d\u00eda a d\u00eda de la gente joven, el m\u00f3vil. Un aplicaci\u00f3n le\u00eda el c\u00f3digo de la pulsera e indicaba si hab\u00eda premio o no.<\/p>\n<p style=\"text-align: justify;\">Otro elemento que interven\u00eda para hacer m\u00e1s atractiva la promoci\u00f3n es el concepto de colecci\u00f3n. Se suele utilizar para alargar el efecto del regalo en las ventas y la recordaci\u00f3n en el consumidor. En este caso, de alguna manera, paliaba la \u00abdecepci\u00f3n\u00bb si la pulsera de la etiqueta no resultaba agraciada con premio.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><a href=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/03\/promocion_coca-cola_pulsera_coleccion.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1753 aligncenter\" src=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/03\/promocion_coca-cola_pulsera_coleccion-300x182.jpg\" alt=\"promocion_coca-cola_pulsera_coleccion\" width=\"300\" height=\"182\" srcset=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/03\/promocion_coca-cola_pulsera_coleccion-300x182.jpg 300w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/03\/promocion_coca-cola_pulsera_coleccion-320x194.jpg 320w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/03\/promocion_coca-cola_pulsera_coleccion-145x88.jpg 145w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/03\/promocion_coca-cola_pulsera_coleccion-495x301.jpg 495w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/03\/promocion_coca-cola_pulsera_coleccion.jpg 576w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Hoy en d\u00eda uno de los objetivos m\u00e1s deseados en las acciones promocionales es conseguir <strong>viralidad en las redes sociales<\/strong>. La campa\u00f1a de comunicaci\u00f3n de la promoci\u00f3n inclu\u00eda diferentes medios y consigui\u00f3 visibilidad en los medios de comunicaci\u00f3n y en las redes sociales durante el verano.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/03\/promocion_coca-cola_cartel-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1750 aligncenter\" src=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/03\/promocion_coca-cola_cartel-1-300x243.jpg\" alt=\"promocion_coca-cola_cartel\" width=\"300\" height=\"243\" srcset=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/03\/promocion_coca-cola_cartel-1-300x243.jpg 300w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/03\/promocion_coca-cola_cartel-1-320x259.jpg 320w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/03\/promocion_coca-cola_cartel-1-145x117.jpg 145w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/03\/promocion_coca-cola_cartel-1-495x401.jpg 495w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/03\/promocion_coca-cola_cartel-1.jpg 584w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Es una promoci\u00f3n desarrollada con la agencia McCann. La implementaci\u00f3n requiri\u00f3 un estrecha colaboraci\u00f3n entre el equipo de la embotelladora local (CCHBC) y el proveedor de etiquetas (Rodata) para conseguir algo realmente innovador.<\/p>\n<p style=\"text-align: justify;\">En el post <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/bermudiana.es\/blog\/regalo-promocional-de-coca-cola\/\" target=\"_blank\">Regalo promocional de Coca-Cola<\/a><\/span> de este Blog de Bermudiana ver\u00e1s otra creativa acci\u00f3n promocional de Coca-Cola.<\/p>\n<p style=\"text-align: justify;\">Fuente: Ads of the World, Coca-Cola Journey.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la promoci\u00f3n de Coca-Cola Festival Bottle, la pulsera en la etiqueta serv\u00eda para conseguir<\/p>\n","protected":false},"author":2,"featured_media":1749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-reales-articulos-publicitarios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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