{"id":179,"date":"2014-06-20T23:08:06","date_gmt":"2014-06-20T23:08:06","guid":{"rendered":"http:\/\/bermudiana.es\/blog\/?p=179"},"modified":"2016-04-06T20:06:07","modified_gmt":"2016-04-06T19:06:07","slug":"regalo-promocional-de-coca-cola","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/regalo-promocional-de-coca-cola\/","title":{"rendered":"Regalo promocional de Coca-Cola"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/-x0V7qTW5hw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #222222;\">Un regalo promocional dando <em>utilidad<\/em> a una botella vac\u00eda de Coca-Cola ha sido lanzado en algunos pa\u00edses en Asia.\u00a0<\/span>Una idea <em>creativa<\/em>, <em>con utilidad<\/em>, que<!--more--> permitir\u00e1 a la marca seguir conviviendo con el consumidor y relacion\u00e1ndola con la protecci\u00f3n del medio ambiente. Esta promoci\u00f3n, denominada \u00abSecond Lives\u00bb, ha sido realizada con la colaboraci\u00f3n de Ogilvy and Mather.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #222222;\">El regalo, como se puede ver en el v\u00eddeo, es un set de elementos para utilizar una botella vac\u00eda de Coca-Cola. <\/span><\/p>\n<p><span style=\"color: #222222;\">\u00bfEn que se puede convertir la botella vac\u00eda?<\/span><\/p>\n<ul style=\"color: #222222;\">\n<li>Una pistola de agua para la diversi\u00f3n de los chavales.<\/li>\n<li>Un pincel de pintura, que le da un toque educativo.<\/li>\n<li>Silbatos para eventos deportivos.<\/li>\n<li>Un afilador de l\u00e1pices.<\/li>\n<li>Un juguete para los m\u00e1s peque\u00f1os.<\/li>\n<li>Dispensador de agua para regar plantas.<\/li>\n<li>Bote para salsas.<\/li>\n<li>Una pesa hecha con dos botellas unidas<\/li>\n<li>Un dispositivo para crear burbujas.<\/li>\n<li>Peque\u00f1a l\u00e1mpara para la habitaci\u00f3n de los ni\u00f1os.<\/li>\n<\/ul>\n<figure id=\"attachment_444\" aria-describedby=\"caption-attachment-444\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2014\/12\/regalo-promocional-coca-cola-asia.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-444 size-medium\" src=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2014\/12\/regalo-promocional-coca-cola-asia-300x166.jpg\" alt=\"regalo-promocional-coca-cola-asia\" width=\"300\" height=\"166\" srcset=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2014\/12\/regalo-promocional-coca-cola-asia-300x166.jpg 300w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2014\/12\/regalo-promocional-coca-cola-asia-145x80.jpg 145w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2014\/12\/regalo-promocional-coca-cola-asia.jpg 315w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-444\" class=\"wp-caption-text\">Set de regalos presentado en blister.<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">El set se regala con la compra de una cantidad de producto. La capacidad de distribuci\u00f3n de empresas como Coca-Cola permite una redenci\u00f3n inmediata del regalo. Esa <strong>inmediatez en la redenci\u00f3n del regalo<\/strong>\u00a0y en el mismo momento de la compra es uno de los factores de \u00e9xito en una acci\u00f3n como esta, basada en un regalo promocional,<\/p>\n<p style=\"text-align: justify;\">Otra alternativa podr\u00eda haber sido ir regalando cada uno de los elementos por separado, con la idea de coleccionar los regalos y alargar el efecto, que seguro que es positivo, en las ventas. Por otro lado, esa alternativa complicar\u00eda la gesti\u00f3n de la producci\u00f3n y de los stocks de los diferentes regalos en el punto de venta.<\/p>\n<p style=\"text-align: justify;\">La <strong>utilidad y la originalidad<\/strong> son componentes b\u00e1sicos para que los art\u00edculos publicitarios tengan buenos resultados. En esta acci\u00f3n se concentran algunas caracter\u00edsticas que se explican en otro post de este blog: <a title=\"Enlace al post \" href=\"\/blog\/el-regalo-promocional-en-la-estrategia-de-comunicacion\/\" target=\"_blank\"><span style=\"color: blue;\">Los art\u00edculos publicitarios en la estrategia de Comunicaci\u00f3n<\/span><\/a><strong>.\u00a0<\/strong><\/p>\n<p>Fuente: Ads Of The World<\/p>\n<div class=\"separator\" style=\"color: #222222;\"><\/div>\n<p><span style=\"color: #222222;\"><br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un regalo promocional dando utilidad a una botella vac\u00eda de Coca-Cola ha sido lanzado en algunos pa\u00edses en Asia.\u00a0Una idea creativa, con utilidad, que<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-179","post","type-post","status-publish","format-standard","hentry","category-casos-reales-articulos-publicitarios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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