{"id":1807,"date":"2018-07-31T00:03:32","date_gmt":"2018-07-30T23:03:32","guid":{"rendered":"http:\/\/bermudiana.es\/blog\/?p=1807"},"modified":"2020-03-25T21:11:29","modified_gmt":"2020-03-25T20:11:29","slug":"el-packaging-como-regalo-promocional","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/el-packaging-como-regalo-promocional\/","title":{"rendered":"El packaging como regalo promocional"},"content":{"rendered":"<p>\u00bfC\u00f3mo convertir el packaging de un producto en <!--more-->un regalo promocional? Este es el caso de la empresa Boston Pizza que conjuntamente con la agencia John St en Canad\u00e1 desarrollaron una caja de cart\u00f3n con unas variaciones en el dise\u00f1o para convertirla en una pr\u00e1ctica bandeja para poder comer la pizza en la cama o en el sof\u00e1.<\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/kXcRXM-xEfY?rel=0&amp;controls=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Es una edici\u00f3n limitada para el d\u00eda del padre que, en Canad\u00e1, se celebra en el mes de junio.<\/p>\n<h2 style=\"text-align: justify;\">\u00bfQue es lo que nos gusta de este ejemplo de packaging como regalo promocional?<\/h2>\n<ul>\n<li style=\"text-align: justify;\">Aporta una nueva utilidad a la caja de transporte de la pizza.<\/li>\n<li style=\"text-align: justify;\">Es una novedad que le diferencia de sus competidores en un mercado tremendamente competitivo.<\/li>\n<li style=\"text-align: justify;\">Comunica innovaci\u00f3n en un aspecto no habitual en este mercado.<\/li>\n<li style=\"text-align: justify;\">Consigue m\u00e1s presencia en el hogar de la marca al poder usarse la bandeja m\u00e1s de una vez.<\/li>\n<li style=\"text-align: justify;\">Est\u00e1 ligado a un momento de consumo bastante habitual del producto.<\/li>\n<\/ul>\n<figure id=\"attachment_1808\" aria-describedby=\"caption-attachment-1808\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/07\/caja_bandeja_pizza.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1808\" src=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/07\/caja_bandeja_pizza-300x200.jpg\" alt=\"caja_bandeja_pizza\" width=\"300\" height=\"200\" srcset=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/07\/caja_bandeja_pizza-300x200.jpg 300w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/07\/caja_bandeja_pizza-320x214.jpg 320w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/07\/caja_bandeja_pizza-145x97.jpg 145w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/07\/caja_bandeja_pizza-495x331.jpg 495w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/07\/caja_bandeja_pizza-670x448.jpg 670w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/07\/caja_bandeja_pizza.jpg 675w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-1808\" class=\"wp-caption-text\">La caja de la pizza se convierte en bandeja.<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Y otra de las ventajas de haber desarrollado este packaging como regalo promocional nuevo y diferente es que puede ser el eje para la publicidad de la marca en diferentes medios, como este caso en el que fue el centro de la comunicaci\u00f3n de Boston Pizza en la campa\u00f1a del D\u00eda del Padre.<\/p>\n<p style=\"text-align: justify;\">El packaging es muchas veces el gran olvidado en el desarrollo de un producto, pero puede ser muy importante para conseguir diferenciaci\u00f3n y\/o a\u00f1adir una nueva utilidad que refuerza la oferta.<\/p>\n<p style=\"text-align: justify;\">En el post <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/bermudiana.es\/blog\/camisetas-merchandising-de-air-asia\/\" target=\"_blank\" rel=\"noopener noreferrer\">Camisetas merchandising de Air Asia<\/a><\/span> de este Blog ver\u00e1s otro ejemplo d\u00f3nde el packaging del producto tambi\u00e9n se puede convertir en un regalo promocional ya incorporado.<\/p>\n<p style=\"text-align: justify;\">En este otro post, <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/bermudiana.es\/blog\/como-diferenciarnos-en-los-articulos-publicitarios\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00bfC\u00f3mo nos podemos diferenciar en los art\u00edculos publicitarios?<\/a>\u00a0<span style=\"color: #000000;\">se presenta un ejemplo de la marca de relojes Festina que adem\u00e1s de aportar diferenciaci\u00f3n ayuda a reforzar el punto fuerte del producto.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\">Fuente: Suszonka, Bermudiana, S.L.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo convertir el packaging de un producto en<\/p>\n","protected":false},"author":2,"featured_media":2229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-reales-articulos-publicitarios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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