{"id":1855,"date":"2018-10-30T19:49:19","date_gmt":"2018-10-30T18:49:19","guid":{"rendered":"https:\/\/bermudiana.es\/blog\/?p=1855"},"modified":"2020-03-25T14:46:26","modified_gmt":"2020-03-25T13:46:26","slug":"accion-promocional-para-hospitales-premiada-en-cannes","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/accion-promocional-para-hospitales-premiada-en-cannes\/","title":{"rendered":"Acci\u00f3n promocional para hospitales premiada en Cannes Lions &#8211; Pharma"},"content":{"rendered":"<p>Esta acci\u00f3n promocional para hospitales obtuvo el premio <!--more-->Silver en el apartado de Pharma del festival publicitarios de Cannes.<\/p>\n<p>El 44% de los ni\u00f1os en Brasil tiene problemas respiratorios. La manera m\u00e1s frecuente de tratar esa enfermedad es con la terapia de la inhalaci\u00f3n.<\/p>\n<p>Es un tratamiento molesto para los ni\u00f1os que ven la perspectiva de ir a una sesi\u00f3n de terapia como algo desagradable y estresante.<\/p>\n<p>Pensando en alguna soluci\u00f3n para ese problema el Hospital Clinkids, especializado en pediatr\u00eda desarroll\u00f3 con la agencia NBS Brazil una acci\u00f3n promocional para hacer m\u00e1s divertidas esas sesiones de terapia.<\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/LRUSgtVzSuo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>Esa acci\u00f3n promocional para hospitales ten\u00eda como protagonista el kit <em>Cuentos para Inhalar.<\/em><\/p>\n<p>Consist\u00eda en una atractiva caja que conten\u00eda unos auriculares para escuchar un cuento y una m\u00e1scara nebulizadora de material flexible, con el dise\u00f1o de algunos personajes de dibujos animados.<\/p>\n<figure id=\"attachment_1862\" aria-describedby=\"caption-attachment-1862\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/10\/acion_promocional_para_hospitales_clinkids.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1862\" src=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/10\/acion_promocional_para_hospitales_clinkids-300x200.jpg\" alt=\"acion_promocional_para_hospitales_clinkids\" width=\"300\" height=\"200\" srcset=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/10\/acion_promocional_para_hospitales_clinkids-300x200.jpg 300w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/10\/acion_promocional_para_hospitales_clinkids-320x213.jpg 320w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/10\/acion_promocional_para_hospitales_clinkids-145x97.jpg 145w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/10\/acion_promocional_para_hospitales_clinkids-495x330.jpg 495w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2018\/10\/acion_promocional_para_hospitales_clinkids.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-1862\" class=\"wp-caption-text\">Los 4 modelos del Kit.<\/figcaption><\/figure>\n<p>Los cuentos fueron creados por autores especializados en literatura infantil y duraban los mismos 12 minutos que duraba el tratamiento de inhalaci\u00f3n.<\/p>\n<p>Y en el cuento el personaje tambi\u00e9n tiene alg\u00fan problema respiratorio, igual que los ni\u00f1os que atend\u00edan las sesiones de terapia.<\/p>\n<p>De esta manera, una experiencia desagradable para muchos ni\u00f1os se convert\u00eda en un momento divertido y agradable.<\/p>\n<p>Y consigui\u00f3 reducir un 50% el tiempo de duraci\u00f3n de la terapia, haci\u00e9ndola m\u00e1s llevadera para los ni\u00f1os, los padres y el personal de enfermer\u00eda del hospital.<\/p>\n<h2>\u00bfQu\u00e9 nos gusta de esta acci\u00f3n promocional para hospitales?<\/h2>\n<ul>\n<li>Tiene un \u00e1mbito local que se puede extrapolar perfectamente a otros hospitales en cualquier pa\u00eds del mundo.<\/li>\n<li>Inspira otras iniciativas similares en otras especialidades m\u00e9dicas.<\/li>\n<li>Al estar dirigida al p\u00fablico infantil consigui\u00f3 una gran repercusi\u00f3n en los medios y mucha visibilidad para el hospital.<\/li>\n<li>Se diferencia de la competencia y mejora su imagen de especializaci\u00f3n en pediatr\u00eda.<\/li>\n<\/ul>\n<p>En el post del Blog de Bermudiana\u00a0<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bermudiana.es\/blog\/mochilas-infantiles-personalizadas-de-luki-y-cruz-roja\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mochilas infantiles personalizadas de Luki y Vruz Roja en Colombia<\/a><\/span> se explica otra acci\u00f3n promocional dirigida al p\u00fablico infantil.<\/p>\n<p>Y en el post\u00a0<a href=\"https:\/\/bermudiana.es\/blog\/el-cubo-de-rubik-como-material-promocional\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0000ff;\">El Cubo de Rubik como material promociona<\/span><\/a><span style=\"color: #0000ff;\">l\u00a0\u00a0<\/span>se explica otra campa\u00f1a en el \u00e1mbito sanitario.<\/p>\n<p>Fuente: Globalcommonground y Medium.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta acci\u00f3n promocional para hospitales obtuvo el premio<\/p>\n","protected":false},"author":2,"featured_media":2223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-regalos-de-empresa-originales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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