{"id":1896,"date":"2018-12-30T20:21:30","date_gmt":"2018-12-30T19:21:30","guid":{"rendered":"https:\/\/bermudiana.es\/blog\/?p=1896"},"modified":"2018-12-30T20:21:30","modified_gmt":"2018-12-30T19:21:30","slug":"merchandising-infantil-de-unicef","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/merchandising-infantil-de-unicef\/","title":{"rendered":"Merchandising infantil de Unicef"},"content":{"rendered":"<p>Una acci\u00f3n de merchandising infantil en la que se entrega <strong>la mitad de un juguete<\/strong>\u00a0para conseguir<!--more-->\u00a0el objetivo de la promoci\u00f3n.<\/p>\n<p>Este es el caso de Unicef, que desarroll\u00f3 con la agencia J. Walter Thompson Delhi una campa\u00f1a con la idea de conseguir que los ni\u00f1os cumplan con el programa de vacunaci\u00f3n infantil deseado.<\/p>\n<p>Se calcula que cada a\u00f1o mueres en la India <strong>500.00 ni\u00f1os<\/strong> por enfermedades que podr\u00edan ser evitadas con un cumplimiento real del programa de vacunaci\u00f3n b\u00e1sico.<\/p>\n<p>Ese el problema a intentar solucionar, en las zonas de India donde ese hecho tiene sus peores consecuencias, ya que los padres no son plenamente conscientes de lo importante que es para la salud de sus hijos en el futuro.<\/p>\n<p>La idea alrededor de la cual se centraba la campa\u00f1a era regalar a los ni\u00f1os <strong>la mitad de un regalo<\/strong>, para conseguir que ellos fueran los que \u00abpresionaran\u00bb a sus padres para ir a los centros donde pod\u00edan obtener la otra mitad, que eran los centros de vacunaci\u00f3n.<\/p>\n<p>En este v\u00eddeo se explica en m\u00e1s detalle esta acci\u00f3n de merchandising infantil.<\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/5_epHElh5vU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>Los juguetes, de madera, tienen un sistema de ajuste para juntar las dos piezas y poder disfrutar del regalo.<\/p>\n<p>Esta acci\u00f3n se desarroll\u00f3 en 10 estados del norte de la India. Fueron acciones de \u00abmarketing de guerrilla\u00bb con presentaciones y material de punto de venta en cada uno de los n\u00facleos rurales.<\/p>\n<p>Y en cuanto a los resultados, tuvieron un incremento del 65% del n\u00famero de ni\u00f1os y ni\u00f1as que completaron su programa de vacunaci\u00f3n.<\/p>\n<h2>\u00bfQu\u00e9 nos gusta de esta acci\u00f3n de merchandising infantil?<\/h2>\n<ul>\n<li>Es una brillante y creativa manera de \u00abforzar\u00bb a los padres a visitar los centros de vacunaci\u00f3n.<\/li>\n<li>El regalo multiplica por dos su valor de visibilidad y notoriedad.<\/li>\n<li>El coste unitario del regalo es relamnete bajo. Es la manera de entregarlo lo que lo hace \u00fanico y m\u00e1s valorado<\/li>\n<li>Y, por supuesto, potencia la imagen positiva de Unicef.<\/li>\n<\/ul>\n<p>En el post <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bermudiana.es\/blog\/carteras-promocionales\/\" target=\"_blank\" rel=\"noopener\">Carteras promocionales para una campa\u00f1a de concienciaci\u00f3n<\/a><\/span> del Blog de Bermudiana podr\u00e1s ver otro ejemplo de campa\u00f1a de prevenci\u00f3n tambi\u00e9n en India.<\/p>\n<p>Fuente: Adevee.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una acci\u00f3n de merchandising infantil en la que se entrega la mitad de un juguete\u00a0para conseguir<\/p>\n","protected":false},"author":2,"featured_media":1898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-reales-articulos-publicitarios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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