{"id":1995,"date":"2019-03-30T18:33:33","date_gmt":"2019-03-30T17:33:33","guid":{"rendered":"https:\/\/bermudiana.es\/blog\/?p=1995"},"modified":"2020-03-24T15:53:41","modified_gmt":"2020-03-24T14:53:41","slug":"power-banks-personalizados-kfc","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/power-banks-personalizados-kfc\/","title":{"rendered":"Power banks personalizados para Kentucky Fried Chicken"},"content":{"rendered":"<p>Los power banks personalizados para KFC fueron el centro de una <!--more-->campa\u00f1a promocional en la India.<\/p>\n<p>La campa\u00f1a promocional, bautizada como KFC <strong>Watt a Box<\/strong> consisti\u00f3 en incluir las cajas del men\u00fa de la cadena de <em>fast-food<\/em> una bater\u00eda externa de regalo para cargar los smartphones con su conexi\u00f3n USB.<\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/s6DJsoudOTI?start=18\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h2>\u00bfPor qu\u00e9 regalaron power banks personalizados?<\/h2>\n<p>Como se indica en el v\u00eddeo de este post las campa\u00f1as de publicidad de la compa\u00f1\u00eda en India giran en torno a la idea de que los men\u00fas de KFC son los m\u00e1s completos, los que tienen m\u00e1s piezas de comida del mercado.<\/p>\n<p>Al ser los m\u00e1s completos son los que <strong>aportan m\u00e1s \u00abenerg\u00eda\u00bb<\/strong> para seguir con el d\u00eda a d\u00eda.<\/p>\n<p>El regalo de un power bank como una \u00abpieza\u00bb m\u00e1s, que <strong>aporta energ\u00eda al smartphone<\/strong> est\u00e1 del todo relacionado con lo que diferencia a KFC respecto de sus competidores. Y el power bank, la bater\u00eda externa para cargar el m\u00f3vil, era un regalo totalmente adecuado en un pa\u00eds que es el <strong>segundo mercado m\u00e1s grande de m\u00f3viles del mundo<\/strong>.<\/p>\n<p>Una vez se acababa de comer el consumidor separaba el compartimento con la bater\u00eda, tiraba la caja a la basura y se llevaba el power bank.<\/p>\n<p><a href=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2019\/03\/power-banks-personalizados-kfc.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1999 aligncenter\" src=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2019\/03\/power-banks-personalizados-kfc-259x300.jpg\" alt=\"power-banks-personalizados-kfc\" width=\"259\" height=\"300\" srcset=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2019\/03\/power-banks-personalizados-kfc-259x300.jpg 259w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2019\/03\/power-banks-personalizados-kfc-768x888.jpg 768w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2019\/03\/power-banks-personalizados-kfc-885x1024.jpg 885w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2019\/03\/power-banks-personalizados-kfc-320x370.jpg 320w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2019\/03\/power-banks-personalizados-kfc-145x168.jpg 145w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2019\/03\/power-banks-personalizados-kfc-495x572.jpg 495w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2019\/03\/power-banks-personalizados-kfc-670x775.jpg 670w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2019\/03\/power-banks-personalizados-kfc.jpg 1048w\" sizes=\"auto, (max-width: 259px) 100vw, 259px\" \/><\/a><\/p>\n<h2>\u00bfCu\u00e1l era el objetivo de esa campa\u00f1a promocional?<\/h2>\n<p>Igual que en casi todos los pa\u00edses, las cadenas de comida r\u00e1pida est\u00e1n siempre buscando \u00abalgo\u00bb que diferencie su men\u00fa del de la competencia. Y ese \u00abalgo\u00bb suele ser el centro de las campa\u00f1as publicitarias correspondientes.<\/p>\n<p>Sin embargo, en este caso el objetivo real era conseguir una <strong>repercusi\u00f3n <\/strong>en los<strong> medios de comunicaci\u00f3n y<\/strong> en las<strong> redes sociales<\/strong> que amplificara el efecto, la visibilidad de la promoci\u00f3n.<\/p>\n<p>Seg\u00fan la informaci\u00f3n de la compa\u00f1\u00eda esa campa\u00f1a consigui\u00f3 casi <strong>87 millones<\/strong> de impresiones y casi <strong>7 millones<\/strong> de interacciones en 3 d\u00edas, con un valor estimado de repercusi\u00f3n publicitaria de <strong>130 millones<\/strong> de d\u00f3lares.<\/p>\n<p>La agencia Blink Digital de Mumbai fue la responsable de creaci\u00f3n y el desarrollo de la campa\u00f1a.<\/p>\n<p>En el post del Blog de Bermudiana <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bermudiana.es\/blog\/parchis-fosforescente-regalo-promocional-original\/\" target=\"_blank\" rel=\"noopener noreferrer\">Parch\u00eds fosforescente: Regalo promocional<\/a><\/span> original ver\u00e1s otro caso de idea promocional pensada para conseguir viralidad en los medios de comunicaci\u00f3n y las redes sociales.<\/p>\n<p>Y en la categor\u00eda <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bermudiana.es\/power-banks-cargadores\" target=\"_blank\" rel=\"noopener noreferrer\">Power banks, Cargadores<\/a><\/span> de la web de Bermudiana podr\u00e1s ver las alternativas de power banks para personalizar con la imagen de tu empresa.<\/p>\n<p>Fuente: <a href=\"https:\/\/comunicadores.info\/\" target=\"_blank\" rel=\"noopener noreferrer\">Comunicadores<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los power banks personalizados para KFC fueron el centro de una<\/p>\n","protected":false},"author":2,"featured_media":2206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-reales-articulos-publicitarios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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