{"id":2030,"date":"2019-04-30T01:18:09","date_gmt":"2019-04-30T00:18:09","guid":{"rendered":"https:\/\/bermudiana.es\/blog\/?p=2030"},"modified":"2020-07-02T12:15:37","modified_gmt":"2020-07-02T11:15:37","slug":"un-regalo-promocional-solo-para-tus-ojos","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/un-regalo-promocional-solo-para-tus-ojos\/","title":{"rendered":"Un regalo promocional s\u00f3lo para tus ojos"},"content":{"rendered":"<p>\u00abI Rescue\u00bb es una campa\u00f1a que fue premiada con un Le\u00f3n de Bronce en <!--more-->el Festival publicitario de Cannes.<\/p>\n<p>Es una campa\u00f1a que desarroll\u00f3 en Colombia la Amblyopia World Campaign con la participaci\u00f3n de la agencia VML para luchar contra la ambliopia, tambi\u00e9n conocida como ojo vago.<\/p>\n<p>La ambliop\u00eda es una disminuci\u00f3n de la agudeza visual que, si no se trata a tiempo, puede causar p\u00e9rdidas importantes de visi\u00f3n ya que no se toman las medidas para corregirla.<\/p>\n<p>Ni\u00f1os de cualquier parte del mundo sufren esa enfermedad, que es tratable, pero que se convierte en un serio problema en zonas necesitada en las que falta la asistencia sanitaria adecuada.<\/p>\n<p>El regalo promocional que fue el centro de la campa\u00f1a es un elemento de poco coste, una m\u00e1scara, que permite ayudar a los padres a que traten el problema usando cualquier material con un texto en el que los ni\u00f1os pueden colorear en las letras para as\u00ed poder ayudar en el tratamiento de la enfermedad.<\/p>\n<p>En el siguiente v\u00eddeo se explica un poco m\u00e1s toda la campa\u00f1a.<\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/dyhYIC_mBus\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>La m\u00e1scara se repart\u00eda en peri\u00f3dicos con las instrucciones para poder detectar si hab\u00eda problemas y aportando los ejercicios a realizar para corregirlos.<\/p>\n<p>Es una campa\u00f1a que lleg\u00f3 a 13.000 familias cada mes. Los peri\u00f3dicos asumen la distribuci\u00f3n de las m\u00e1scaras en las zonas que tiene un bajo nivel de asistencia sanitaria en general e infantil en particular.<\/p>\n<p>Un hecho a destacar es que esta idea de campa\u00f1a se podr\u00eda utilizar realmente en todo el mundo simplemente traduciendo la informaci\u00f3n de la m\u00e1scara a nivel local.<\/p>\n<p>En el post <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bermudiana.es\/blog\/mochilas-infantiles-personalizadas-de-luki-y-cruz-roja\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mochilas infantiles personalizadas de Luki y Cruz Roja en Colombia<\/a><\/span>\u00a0se presenta otra campa\u00f1a promocional con los ni\u00f1os como protagonistas.<\/p>\n<p>Y en el post <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bermudiana.es\/blog\/accion-promocional-para-hospitales-premiada-en-cannes\/\" target=\"_blank\" rel=\"noopener noreferrer\">Acci\u00f3n promocional para hospitales<\/a><\/span> ver\u00e1s otra campa\u00f1a premiada en Cannes en la secci\u00f3n de Pharma<\/p>\n<p>Fuente: Adsoftheworld.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00abI Rescue\u00bb es una campa\u00f1a que fue premiada con un Le\u00f3n de Bronce en<\/p>\n","protected":false},"author":2,"featured_media":2035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-reales-articulos-publicitarios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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