{"id":2040,"date":"2019-05-30T23:24:47","date_gmt":"2019-05-30T22:24:47","guid":{"rendered":"https:\/\/bermudiana.es\/blog\/?p=2040"},"modified":"2020-07-01T21:22:09","modified_gmt":"2020-07-01T20:22:09","slug":"suzuki-premia-por-tocar-menos-la-bocina","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/suzuki-premia-por-tocar-menos-la-bocina\/","title":{"rendered":"Suzuki premia por tocar menos la bocina."},"content":{"rendered":"<p>Promoci\u00f3n de Suzuki en India regalando un dispositivo para conseguir <!--more-->un cambio en los h\u00e1bitos de los conductores.<\/p>\n<p>Un art\u00edculo promocional, junto una aplicaci\u00f3n para el m\u00f3vil, es el centro de la campa\u00f1a No Po Po creado por la agencia Dentsu Webchutney para el fabricante de coches Maruti de Suzuki, la marca l\u00edder del mercado en India.<\/p>\n<p>El objetivo de la campa\u00f1a es conseguir cambiar los h\u00e1bitos de los conductores indios para disminuir un serio problema de salud auditiva en grandes ciudades como Mumbai o Delhi.<\/p>\n<p>No Po Po es un dispositivo que se coloca en el coche y que junto a una aplicaci\u00f3n para el m\u00f3vil monitoriza el uso de la bocina de cada conductor.<\/p>\n<p>A medida que se va tocando menos la bocina, en relaci\u00f3n con los kil\u00f3metros recorridos, se consiguen premios relacionados con el coche como fundas para el volante o espejos retrovisores.<\/p>\n<p>En el siguiente v\u00eddeo se explica un poco m\u00e1s esta campa\u00f1a.<\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Fe9x7a-_EQ4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h2>\u00bfQu\u00e9 nos gusta de este art\u00edculo promocional para Suzuki?<\/h2>\n<ul>\n<li>Es un producto \u00fanico y exclusivo desarrollado para el fabricante.<\/li>\n<li>Contribuye a una cierta responsabilidad social por parte de la marca.<\/li>\n<li>Los resultados conseguidos. En los veh\u00edculos que llevaban el dispositivo el uso de la bocina baj\u00f3 un 43 %.<\/li>\n<li>Las posibilidades de ampliar el radio de acci\u00f3n de la promoci\u00f3n.<\/li>\n<li>El desarrollo de una aplicaci\u00f3n para el m\u00f3vil para complementar la acci\u00f3n y generar \u00abengagement\u00bb con el consumidor.<\/li>\n<\/ul>\n<p>Este es otro caso de \u00e9xito de un producto creado exclusivamente para ser el eje de una campa\u00f1a de comunicaci\u00f3n y que usa el m\u00f3vil como medio para desarrollar esa campa\u00f1a.<\/p>\n<p>En estos dos posts del Blog de Bermudiana encontrar\u00e1s dos ejemplos de acciones promocionales de fabricantes de coches:<\/p>\n<ul>\n<li><a href=\"https:\/\/bermudiana.es\/blog\/botellas-de-agua-personalizadas-como-regalo-publicitario\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0000ff;\">Botellas de agua personalizada como regalo publicitario<\/span><\/a>, de Honda.<\/li>\n<li><a href=\"https:\/\/bermudiana.es\/blog\/acciones-promocionales-land-rover\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0000ff;\">Una de las acciones promocionales de Land Rover<\/span><\/a>.<\/li>\n<\/ul>\n<p>Fuente: Suszonka.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Promoci\u00f3n de Suzuki en India regalando un dispositivo para conseguir<\/p>\n","protected":false},"author":2,"featured_media":2039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-reales-articulos-publicitarios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Promocion de Suzuki en la India | Blog de Bermudiana<\/title>\n<meta name=\"description\" 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