{"id":2091,"date":"2019-08-31T13:26:28","date_gmt":"2019-08-31T12:26:28","guid":{"rendered":"https:\/\/bermudiana.es\/blog\/?p=2091"},"modified":"2020-07-01T21:19:44","modified_gmt":"2020-07-01T20:19:44","slug":"vasos-publicitarios-finish","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/vasos-publicitarios-finish\/","title":{"rendered":"Vasos publicitarios del detergente para lavavajillas Finish"},"content":{"rendered":"<p>Innovadora idea de Finish \u00ae creando unos vasos publicitarios para<!--more--> concienciar del problema de la escasez de agua en Turqu\u00eda.<\/p>\n<p>Los vasos se presentaron el 22 de marzo pasado con ocasi\u00f3n del World Water Day (d\u00eda mundial del agua).<\/p>\n<p>El lugar de la presentaci\u00f3n, el Uluda\u011f Economic Forum, que es el equivalente al forum de Davos para el Oriente Medio.<\/p>\n<p>La idea, desarrollada por Havas Turkey para la empresa Finish, era crear unos vasos en los que la capacidad de agua no era del 100% del vaso, sino el porcentaje correspondiente de agua almacenada en cinco lagos en Turqu\u00eda.<\/p>\n<p>La poca agua almacenada en esos lagos era el indicativo cuantitativo de la gravedad de la situaci\u00f3n actual. Y la evoluci\u00f3n indicaba un grave problema en el futuro.<\/p>\n<p>Los vasos de Finish sustituyeron a los vasos habituales en el evento de forma que impactaran a los personajes influyentes y medios de comunicaci\u00f3n que asistieron al evento y que se preguntaran el porqu\u00e9 de esos vasos publicitarios.<\/p>\n<p>En el siguiente v\u00eddeo se explica con m\u00e1s detalle esta campa\u00f1a.<\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/mRIRg-G-DFI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h2>\u00bfQu\u00e9 nos gusta de esta campa\u00f1a con vasos publicitarios de Finish?<\/h2>\n<ul>\n<li>El regalo promocional es el centro de la campa\u00f1a publicitaria sobre el que desarrollan otros elementos.<\/li>\n<li>Hay relaci\u00f3n entre la empresa que organiza la campa\u00f1a y el producto centro de la promoci\u00f3n. Un detergente para lavavajillas limpia, entre otras cosas, vasos.<\/li>\n<li>Consigue que la campa\u00f1a se divulgue entre los principales medios de comunicaci\u00f3n y las redes sociales consiguiendo audiencia y por lo tanto visibilidad para la marca.<\/li>\n<li>Contribuye al objetivo de concienciar de la importaci\u00f3n del ahorro de agua.<\/li>\n<li>Es un regalo \u00fanico y exclusivo que adem\u00e1s refuerza la imagen de Finish como l\u00edder en su mercado.<\/li>\n<\/ul>\n<p>En el apartado <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bermudiana.es\/content\/clientes-bermudiana-merchandising-proyectos\" target=\"_blank\" rel=\"noopener noreferrer\">\u00bfQu\u00e9 hemos hecho?<\/a><\/span> de nuestra web podr\u00e1s ver algunas creaciones especiales de regalo publicitario desarrolladas por Bermudiana.<\/p>\n<p>En el post <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bermudiana.es\/blog\/carteras-promocionales\/\" target=\"_blank\" rel=\"noopener noreferrer\">Carteras promocionales para una campa\u00f1a de concienciaci\u00f3n<\/a>\u00a0<span style=\"color: #000000;\">de este Blog de Bermudiana se explica otro caso en el que objetivo fomentar un cambio de actitud para resolver un problema social.<\/span><\/span><\/p>\n<p>Fuente: Adsoftheworld.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovadora idea de Finish \u00ae creando unos vasos publicitarios para<\/p>\n","protected":false},"author":2,"featured_media":2089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-reales-articulos-publicitarios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vasos publicitarios de Finish | Blog de 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