{"id":2121,"date":"2019-10-31T13:41:38","date_gmt":"2019-10-31T12:41:38","guid":{"rendered":"https:\/\/bermudiana.es\/blog\/?p=2121"},"modified":"2019-10-31T13:41:38","modified_gmt":"2019-10-31T12:41:38","slug":"mailing-con-regalo-de-ikea-en-croacia","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/mailing-con-regalo-de-ikea-en-croacia\/","title":{"rendered":"Mailing con regalo de Ikea en Croacia"},"content":{"rendered":"<p>Una carta de presentaci\u00f3n que se convierte en un regalo \u00fatil para <!--more-->ordenar las camisetas.<\/p>\n<p>Interesante idea la que desarrollo la agencia de publicidad I TO NIJE SVE en Croacia para anunciar a 3.445 hogares de la inauguraci\u00f3n de un nuevo IKEA.<\/p>\n<p>La idea consist\u00eda en enviar a hogares cercanos a la nueva ubicaci\u00f3n un mailing comunicando la pr\u00f3xima apertura e invit\u00e1ndoles a visitar el centro.<\/p>\n<p>\u00bfC\u00f3mo conseguir llamar la atenci\u00f3n de esos futuros clientes? Desarrollando un regalo \u00fatil para esos clientes y diferente que estaba incorporado en el propio mailing.<\/p>\n<p>En el siguiente v\u00eddeo se explica est\u00e1 buena idea con m\u00e1s detalle.<\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" class=\"media-vimeo-player\" title=\"IKEA - I TO NIJE SVE! kreativna agencija - Direct mailing\" src=\"\/\/player.vimeo.com\/video\/73457956?portrait=0&amp;title=0&amp;byline=0&amp;color=cbcbcb\" width=\"1100\" height=\"619\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">Video of IKEA &#8211; I TO NIJE SVE! kreativna agencija &#8211; Direct mailing<\/iframe><\/div>\n<p>Este env\u00edo es como un regalo de presentaci\u00f3n. No s\u00f3lo es cuesti\u00f3n de enviar tu mensaje, sino de hacerlo de forma ingeniosa y aportando algo al que lo recibe.<\/p>\n<h2>\u00bfQu\u00e9 nos gusta de este mailing con regalo de IKEA?<\/h2>\n<ul>\n<li>Es \u00fanico y diferente. Nadie hab\u00eda enviado un mailing en el que el propio sobre se pod\u00eda convertir en un doblador de camisetas.<\/li>\n<li>Sorprende, llama la atenci\u00f3n del que lo recibe y es bastante inevitable que lean el contenido.<\/li>\n<li>El regalo est\u00e1 relacionado con el eje de la comunicaci\u00f3n de IKEA en Croacia, ayudar a tener las cosas ordenadas y a aprovechar el espacio.<\/li>\n<li>Es una idea \u00abexportable\u00bb que se puede aplicar en futuras inauguraciones tanto en el mismo pa\u00eds como en otros.<\/li>\n<li>Permite mucho espacio para explicar los detalles de la inauguraci\u00f3n, las instrucciones del doblador de camisetas, etc.<\/li>\n<\/ul>\n<p>En el post del Blog de Bermudiana <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bermudiana.es\/blog\/lapices-personalizados-ejemplo-de-ikea-y-otras-ideas\/\" target=\"_blank\" rel=\"noopener noreferrer\">L\u00e1pices personalizados. Ejemplo de IKEA y otras ideas<\/a><\/span> podr\u00e1s ver otra idea tambi\u00e9n desarrollada por la misma agencia de publicidad y dirigida en este caso a los medios de comunicaci\u00f3n.<\/p>\n<p>Y en el post <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bermudiana.es\/blog\/camisetas-merchandising-de-air-asia\/\" target=\"_blank\" rel=\"noopener noreferrer\">Camisetas merchandising de Air Asia<\/a><\/span>\u00a0 ver\u00e1s otra buena idea en la que el env\u00edo se convierte en un colgador.<\/p>\n<p>Fuente: We Love Advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una carta de presentaci\u00f3n que se convierte en un regalo \u00fatil para<\/p>\n","protected":false},"author":2,"featured_media":2124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-reales-articulos-publicitarios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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