{"id":2132,"date":"2019-11-30T21:10:38","date_gmt":"2019-11-30T20:10:38","guid":{"rendered":"https:\/\/bermudiana.es\/blog\/?p=2132"},"modified":"2020-07-01T21:23:56","modified_gmt":"2020-07-01T20:23:56","slug":"pulsera-para-eventos-con-detector-antidroga","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/pulsera-para-eventos-con-detector-antidroga\/","title":{"rendered":"Pulsera para eventos con detector antidroga"},"content":{"rendered":"<p>Pulsera para eventos que te indica si han a\u00f1adido <!--more-->drogas en tu bebida. La universidad Monash en Australia cre\u00f3, con la ayuda de la agencia Y&amp;R Melbourne, una pulsera para eventos denominada <em>Sip Safe<\/em> que detectaba si a alguna bebida se le hab\u00eda a\u00f1adido alguna droga.<\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ppIc_I2yD7s\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<div>\n<p>Seg\u00fan las estad\u00edsticas, se estimaba que a 4.500 personas, en su mayar\u00eda gente joven, les hab\u00edan a\u00f1adido alg\u00fan tipo de droga en la bebida. Es un problema demasiado habitual en eventos, bares y salas de fiesta, con el objetivo de abusar sexualmente de las personas a las que se a\u00f1ade, sin que ellas lo sepan, ese tipo de drogas.<\/p>\n<p>Esta pulsera para eventos, de la cual se hizo una primera edici\u00f3n de 6.000 unidades, era el centro de una campa\u00f1a de comunicaci\u00f3n para concienciar de la existencia de ese problema y ayudar a su prevenci\u00f3n. En el siguiente v\u00eddeo se explica un poco m\u00e1s esta campa\u00f1a.<\/p>\n<\/div>\n<div><\/div>\n<h2>\u00bfQu\u00e9 nos gusta de esta pulsera para eventos Sip Safe?<\/h2>\n<ul>\n<li>Es un producto que se origin\u00f3 como un regalo promocional y cuyo \u00e9xito lo convirti\u00f3 en un producto para la venta que ya se ha comercializado en 27 pa\u00edses.<\/li>\n<li>Obtuvo un premio en el festival de publicidad <em>Cannes Lions<\/em>.<\/li>\n<li>Es el centro de una campa\u00f1a de comunicaci\u00f3n que tuvo repercusi\u00f3n publicitaria en los medios de comunicaci\u00f3n ganando una extraordinaria visibilidad y notoriedad.<\/li>\n<li>Se puede personalizar con la imagen de una sala de fiestas, un evento, una universidad, etc.<\/li>\n<\/ul>\n<p>En el blog de Bermudiana podr\u00e1s ver otros dos posts de campa\u00f1as de concienciaci\u00f3n para la prevenci\u00f3n que tuvieran \u00e9xito para cumplir sus objetivos y consiguieron una alta notoriedad en los medios de comunicaci\u00f3n:<\/p>\n<ul>\n<li><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bermudiana.es\/blog\/carteras-promocionales\/\" target=\"_blank\" rel=\"noopener noreferrer\">Carteras promocionales para una campa\u00f1a de concienciaci\u00f3n<\/a><\/span>. Es una campa\u00f1a para la prevenci\u00f3n del c\u00e1ncer de mama en zonas rurales de India.<\/li>\n<li><a href=\"https:\/\/bermudiana.es\/blog\/santino-safety-system-producto-promocional\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0000ff;\">Santino Safety System, producto promocional de Groupama<\/span><\/a>. Es una aplicaci\u00f3n para el m\u00f3vil que bloquea llamadas y notificaciones cuando est\u00e1s conduciendo. Fue desarrollada para la agencia de seguros Groupama en Italia.<\/li>\n<\/ul>\n<p>Fuente: Welovead.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pulsera para eventos que te indica si han a\u00f1adido<\/p>\n","protected":false},"author":2,"featured_media":2205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-reales-articulos-publicitarios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pulsera para eventos con detector antidroga|Blog Bermudiana<\/title>\n<meta name=\"description\" content=\"Pulsera para eventos con test antidroga incorporado que era el regalo pulblicitario central en una campa\u00f1a de comunicaci\u00f3n en Australia.\" \/>\n<meta name=\"robots\" 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