{"id":2475,"date":"2020-07-31T18:26:05","date_gmt":"2020-07-31T17:26:05","guid":{"rendered":"https:\/\/bermudiana.es\/blog\/?p=2475"},"modified":"2020-08-02T16:48:02","modified_gmt":"2020-08-02T15:48:02","slug":"regalo-de-una-radio-solar-para-emergencias","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/regalo-de-una-radio-solar-para-emergencias\/","title":{"rendered":"Regalo de una radio solar para emergencias"},"content":{"rendered":"<p>Esta radio solar es un regalo promocional que puede salvar vidas. <!--more-->De hecho est\u00e1 pensada para eso.<\/p>\n<p>Chile es un pa\u00eds con un alto nivel de se\u00edsmos y con zonas muy aisladas a las que es dif\u00edcil llegar. La Oficina Nacional de Emergencias del Gobierno de Chile desarroll\u00f3 con la agencia Shackelton una radio fabricada con cart\u00f3n reciclado que funciona con energ\u00eda solar y por lo tanto no necesita corriente el\u00e9ctrica ni bater\u00edas<\/p>\n<p>De hecho, no es un regalo promocional o publicitario propiamente dicho. Es un producto que forma parte de un kit que se regala para ayudar en cat\u00e1strofes y en las que la tecnolog\u00eda actual puede dejar de ser efectiva.<\/p>\n<p>En el siguiente v\u00eddeo se explica c\u00f3mo se gener\u00f3 la idea y se demuestra su gran utilidad.<\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/KAxpQAdVkvE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>Es en momentos de extrema necesidad donde las comunicaciones habituales fallan, esta radio solar facilita una informaci\u00f3n fundamental y se convierte en el canal principal de apoyo.<\/p>\n<p>Es un ejemplo de una iniciativa de un gobierno para ayudar a mejorar la vida de sus ciudadanos.<\/p>\n<h2>\u00bfQu\u00e9 nos gusta de esta radio solar?<\/h2>\n<ul>\n<li>Est\u00e1 fabricada con cart\u00f3n reciclado, material duradero y que ayuda a la conservaci\u00f3n del medio ambiente.<\/li>\n<li>Los materiales necesarios la hacen un producto de bajo coste.<\/li>\n<li>Es f\u00e1cilmente personalizable, aunque en este caso no era una parte importante del briefing que se le entreg\u00f3 a la agencia.<\/li>\n<li>Es una radio que se monta r\u00e1pidamente, f\u00e1cil de usar y tiene las instrucciones impresas en el mismo producto.<\/li>\n<li>Al ser un producto que se presenta desmontado se puede guardar en cualquier sitio.<\/li>\n<\/ul>\n<p>En el post <a href=\"https:\/\/bermudiana.es\/blog\/un-regalo-promocional-solo-para-tus-ojos\/\" target=\"_blank\" rel=\"noopener noreferrer\">Un regalo promocional solo para tus ojos<\/a> del Blog de Bermudiana se explica otro ejemplo de iniciativa promocional, e indirectamente publicitaria, de un gobierno, en ese caso el colombiano, para ayudar a solucionar un problema concreto de su poblaci\u00f3n.<\/p>\n<p>Fuente: Campaignsoftheworld.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta radio solar es un regalo promocional que puede salvar vidas.<\/p>\n","protected":false},"author":2,"featured_media":2474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-regalos-de-empresa-originales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Regalo promocional de una radio solar | Blog de Bermudiana<\/title>\n<meta name=\"description\" content=\"Iniciativa del gobierno de Chile regalando una radio solar para poder estar comuicado en caso de emergencias o cat\u00e1strofes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bermudiana.es\/blog\/regalo-de-una-radio-solar-para-emergencias\/\" \/>\n<meta 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