{"id":2560,"date":"2020-12-30T16:48:30","date_gmt":"2020-12-30T15:48:30","guid":{"rendered":"https:\/\/bermudiana.es\/blog\/?p=2560"},"modified":"2020-12-30T16:48:30","modified_gmt":"2020-12-30T15:48:30","slug":"celebrando-el-record-de-messi-con-budweiser","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/celebrando-el-record-de-messi-con-budweiser\/","title":{"rendered":"Celebrando el R\u00e9cord de Messi con Budweiser"},"content":{"rendered":"<p>El 22 de diciembre del 2020 Lionel Messi bati\u00f3 un <!--more-->r\u00e9cord que parec\u00eda imposible batir. Marcar 644 goles jugando con la misma camiseta, la del F.C. Barcelona. Uno m\u00e1s que los 643 de Pel\u00e9 vistiendo la camiseta del Santos brasile\u00f1o.<\/p>\n<p>Aprovechando esta ocasi\u00f3n especial, la empresa cervecera Budweiser ha lanzado una campa\u00f1a de comunicaci\u00f3n fabricando una edici\u00f3n \u00fanica de 644 botellas de cerveza que se regalaban a los porteros a los que Messi les hab\u00eda marcado un gol. Una botella por gol.<\/p>\n<p>Esta acci\u00f3n est\u00e1 pensada para reforzar el posicionamiento de Budweiser como \u00abKing of beers\u00bb igual que Messi, uno de los mejores jugadores de la historia como \u00abKing of Football\u00bb.<\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/RShKH6z-ljI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>As\u00ed, un total de 160 porteros recibieron un \u00abregalo\u00bb de Budweiser con una cantidad de cervezas igual al n\u00famero de goles que hab\u00edan encajado de las botas de Messi. Desde el primero, Valbuena del Albacete, el 15 de mayo del 2005 hasta el \u00faltimo, Jordi Masip del Valladolid, el 22 de diciembre de este a\u00f1o. Entre los que m\u00e1s cervezas recibieron estaban porteros como Iker Casillas, que recibi\u00f3 17 cervezas, o Diego Alves que recibi\u00f3 19.<\/p>\n<p>Evidentemente, el objetivo de Budweiser no era molestar a los 160 porteros, sino utilizar este r\u00e9cord para promocionar su marca en las redes sociales y asociar la imagen de Messi con la de esta marca l\u00edder en el mercado de la cerveza.<\/p>\n<h2>\u00bfQu\u00e9 nos gusta de esta acci\u00f3n promocional de Budweiser?<\/h2>\n<ul>\n<li>La repercusi\u00f3n en redes sociales, a nivel mundial. Algunos jugadores importantes como Gianluigi Buffon o Jan Oblak, con muchos seguidores en redes sociales, compartieron el regalo en sus perfiles.<\/li>\n<li>Budweiser provecha este r\u00e9cord tan especial para potenciar su posicionamiento en otras piezas de comunicaci\u00f3n con el mismo slogan de la campa\u00f1a.<\/li>\n<li>Aprovecha el acuerdo de patrocinio de la marca cervecera con el jugador de una manera creativa y diferente.<\/li>\n<\/ul>\n<p>En post del Blog de Bermudiana <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bermudiana.es\/blog\/edicion-limitada-de-la-pepsi-perfect-material-publicitario\/\" target=\"_blank\" rel=\"noopener noreferrer\">Edici\u00f3n especial de Pepsi, un buen material publicitario<\/a><\/span> se explica otro ejemplo de acci\u00f3n promocional utilizando una edici\u00f3n especial de un producto como eje de una campa\u00f1a de comunicaci\u00f3n.<\/p>\n<p>Y en el post <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bermudiana.es\/blog\/messi-inside-material-publicitario\/\" target=\"_blank\" rel=\"noopener noreferrer\">Messi Inside, material publicitario para promocionar un libro<\/a><\/span> podr\u00e1s ver otra buena idea utilizando a Lionel Messi de protagonista.<\/p>\n<p>Fuente: Creapills, Budweiser.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El 22 de diciembre del 2020 Lionel Messi bati\u00f3 un<\/p>\n","protected":false},"author":2,"featured_media":2562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas-de-regalos-publicitarios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Celebrando el R\u00e9cord de Messi | Blog de Bermudiana<\/title>\n<meta name=\"description\" content=\"Edici\u00f3n limitada de Budweiser para regalar celebrando el r\u00e9cord de Messi de 644 goles con el mismo equipo, el F.C. 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