{"id":2571,"date":"2021-01-30T22:45:28","date_gmt":"2021-01-30T21:45:28","guid":{"rendered":"https:\/\/bermudiana.es\/blog\/?p=2571"},"modified":"2021-01-30T22:45:28","modified_gmt":"2021-01-30T21:45:28","slug":"regalo-publicitario-de-coors-light-para-relajarse","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/regalo-publicitario-de-coors-light-para-relajarse\/","title":{"rendered":"Regalo publicitario de Coors Light para relajarse"},"content":{"rendered":"<p>La marca de cerveza Coors Light cre\u00f3 un <!--more-->regalo promocional para relajarse, pastillas para encender el fuego hechas con papel de peri\u00f3dicos del 2020. Esta acci\u00f3n desarrollada por la agencia Rethink en Canad\u00e1 est\u00e1 en l\u00ednea con la campa\u00f1a de publicidad <em>Made to Chill<\/em> que se puede traducir como Hecha para Relajarse.<\/p>\n<p>Entre los productos promocionales desarrollados alrededor de la campa\u00f1a hemos destacado este regalo, diferente y original, muy adecuado teniendo en cuenta todo lo que ocurrido durante el 2020. En Canad\u00e1 el h\u00e1bito de encender la chimenea es muy com\u00fan, especialmente en invierno. Por ello hay un mercado de pastillas para encender el fuego para la chimenea de forma r\u00e1pida y f\u00e1cil.<\/p>\n<p><a href=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2021\/01\/pastilla-para-fuego-hecha-de-papel-periodicos-del-2020.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2570 aligncenter\" src=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2021\/01\/pastilla-para-fuego-hecha-de-papel-periodicos-del-2020-300x300.jpg\" alt=\"tronco de madera con pastilla-para-fuego-hecha-de-papel-periodicos-del-2020\" width=\"300\" height=\"300\" srcset=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2021\/01\/pastilla-para-fuego-hecha-de-papel-periodicos-del-2020-300x300.jpg 300w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2021\/01\/pastilla-para-fuego-hecha-de-papel-periodicos-del-2020-150x150.jpg 150w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2021\/01\/pastilla-para-fuego-hecha-de-papel-periodicos-del-2020.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Este producto consiste en una caja con 4 pastillas de papel de peri\u00f3dico prensado para encender la le\u00f1a y conseguir unos momentos de relajaci\u00f3n, que es el lema de la campa\u00f1a. Adem\u00e1s de este producto tambi\u00e9n se han desarrollado otros productos publicitarios como sudaderas y ropa c\u00f3moda para estar por casa, mantas personalizadas, etc. Pero ninguno tan nuevo y diferente como la caja con las pastillas para encender el fuego fabricadas con ese material.<\/p>\n<p><a href=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2021\/01\/caja-de-pastillas-para-fuego-de-coors-light.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2568 aligncenter\" src=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2021\/01\/caja-de-pastillas-para-fuego-de-coors-light-300x300.jpg\" alt=\"aja-de-caja con 4 pastillas-para-fuego-de-coors-light\" width=\"300\" height=\"300\" srcset=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2021\/01\/caja-de-pastillas-para-fuego-de-coors-light-300x300.jpg 300w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2021\/01\/caja-de-pastillas-para-fuego-de-coors-light-150x150.jpg 150w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2021\/01\/caja-de-pastillas-para-fuego-de-coors-light.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Los peri\u00f3dicos del 2020 en los peri\u00f3dicos no han estado muy llenos de buenas noticias, no s\u00f3lo en Canad\u00e1 sino tambi\u00e9n en el resto del mundo. De hecho, la pandemia del coronavirus ha llenado esos peri\u00f3dicos de muy malas noticias. Quemar esas noticias es una manera de intentar eliminar lo negativo de ese a\u00f1o y esperar que el 2021 sea diferente, m\u00e1s positivo, con mejores noticias.<\/p>\n<p>En el siguiente video ver\u00e1s uno de los spots desarrollados para la campa\u00f1a, de la que el regalo de la caja de pastillas para encender el fuego y relajarse forma parte.<\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/mz-U9yH2f8Q\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><\/p>\n<h2>\u00bfQu\u00e9 nos gusta de este regalo publicitario de Coors Light?<\/h2>\n<ul>\n<li>Est\u00e1 totalmente en l\u00ednea con el eje de la campa\u00f1a publicitaria desarrollada por la cervecera, que es conseguir un momento de relax, especialmente necesario en los d\u00edas complicados que en la actualidad se est\u00e1n viviendo.<\/li>\n<li>Es un regalo diferente y original. Y como todo regalo original, genera una visibilidad especial de la campa\u00f1a en los medos de comunicaci\u00f3n y las redes sociales.<\/li>\n<li>El coste unitario del regalo es bajo, sobre todo si lo comparamos con otros elementos de merchandising de la misma campa\u00f1a. Eso s\u00ed, el regalo no dura mucho. Pero la originalidad compensa seguro esa corta vida del regalo publicitario.<\/li>\n<\/ul>\n<p>En el post <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bermudiana.es\/blog\/gadgets-promocionales-que-ayudan-en-la-crisis-del-covid-19\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gadgets promocionales que ayudan en la crisis del Covid-19<\/a><\/span> ver\u00e1s varias ideas interesantes de regalo promocional.<\/p>\n<p>Fuente: Treadhunter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca de cerveza Coors Light cre\u00f3 un<\/p>\n","protected":false},"author":2,"featured_media":2569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-regalos-de-empresa-originales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Regalo de Coors Light para relajarse | Bermudiana<\/title>\n<meta name=\"description\" content=\"Regalo publicitario de la cerveza Coors Light para relajarse. Pastillas para encender el fuego hechas de papel de peri\u00f3dicos del 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bermudiana.es\/blog\/regalo-publicitario-de-coors-light-para-relajarse\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Regalo de Coors Light para relajarse | Bermudiana\" \/>\n<meta property=\"og:description\" content=\"Regalo publicitario de la cerveza Coors Light para relajarse. 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