{"id":2630,"date":"2021-04-29T07:43:07","date_gmt":"2021-04-29T06:43:07","guid":{"rendered":"https:\/\/bermudiana.es\/blog\/?p=2630"},"modified":"2021-04-30T09:49:56","modified_gmt":"2021-04-30T08:49:56","slug":"adhesivos-personalizados-de-burger-king","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/adhesivos-personalizados-de-burger-king\/","title":{"rendered":"Adhesivos personalizados de Burger King"},"content":{"rendered":"<p>Esta promoci\u00f3n de adhesivos personalizados ha ganado uno de <!--more-->los <a href=\"https:\/\/es.wikipedia.org\/wiki\/Clio_Awards\" target=\"_blank\" rel=\"noopener noreferrer\">Clio Awards<\/a> &#8211; Gold en su edici\u00f3n 2020-21. Los Clio Awards son un prestigioso certamen que premia campa\u00f1as publicitarias a nivel internacional.<\/p>\n<p>Esta idea de promoci\u00f3n creada por The Pub School, escuela de publicidad y creatividad en Ecuador, para la empresa Burger King, est\u00e1 dirigida a los \u00abgamers\u00bb que tienen un perfil de edad que es el p\u00fablico objetivo de la empresa en muchas campa\u00f1as de comunicaci\u00f3n de la marca a nivel internacional.<\/p>\n<p>Esta campa\u00f1a consiste en la creaci\u00f3n de unos adhesivos personalizados con un sensor de temperatura que se enganchan en el port\u00e1til, una Xbox o un PS5 y \u00abavisan\u00bb cuando el dispositivo ha alcanzado una temperatura demasiado alta para su buen funcionamiento.<\/p>\n<p>En el siguiente video se explica est\u00e1 acci\u00f3n con m\u00e1s detalle.<\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/y8ebNUw9oUs?start=64\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>El \u00abaviso\u00bb consiste en un cambio de color en el adhesivo que a la vez env\u00eda una notificaci\u00f3n (previo registro en la promoci\u00f3n) indicando que la temperatura es demasiado alta para el dispositivo y ofreciendo promociones de Burger King en la zona, para que el \u00abgamer\u00bb se tome un descanso comiendo una hamburguesa mientras la temperatura del dispositivo baja.<\/p>\n<h2>\u00bfQu\u00e9 nos gusta de esta promoci\u00f3n con adhesivos personalizados?<\/h2>\n<ul>\n<li>Est\u00e1 en l\u00ednea con uno de los conceptos, la alta temperatura, que se utilizan en otras campa\u00f1as de comunicaci\u00f3n de la marca.<\/li>\n<li>Es una promoci\u00f3n diferente y \u00fanica, comparada con otras tanto de la misma marca como de la competencia en el sector de comida r\u00e1pida.<\/li>\n<li>Es una idea que permite acciones en un \u00e1mbito geogr\u00e1fico concreto a la vez que se puede aplicar a nivel internacional.<\/li>\n<\/ul>\n<p>En este Blog de Bermudiana hay dos entradas interesantes, una relacionada con Burger King y la otra con el cambio de temperatura que tambi\u00e9n fue premiada en un certamen publicitario internacional:<\/p>\n<ul>\n<li>Una entrada es <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bermudiana.es\/blog\/gadgets-promocionales-que-ayudan-en-la-crisis-del-covid-19\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gadgets promocionales que ayudan en la crisis del Covid-19<\/a><\/span>, en la que se muestra una buena idea promocional de Burger King en Israel.<\/li>\n<li>La segunda es <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bermudiana.es\/blog\/regalo-publicitario-de-nivea-premiado\/\" target=\"_blank\" rel=\"noopener noreferrer\">Regalo publicitario de Nivea premiado con un Le\u00f3n de Oro en Cannes<\/a><\/span>, una pulsera que avisa cuando se excede el tiempo al sol cuando vas a la playa.<\/li>\n<\/ul>\n<p>Fuente: Adsoftheworld.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta promoci\u00f3n de adhesivos personalizados ha ganado uno de<\/p>\n","protected":false},"author":2,"featured_media":2629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-reales-articulos-publicitarios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adhesivos personalizados de Burguer King|Blog de Bermudiana<\/title>\n<meta name=\"description\" content=\"Idea promocional para Burger King que consiste en regalar adhesivos personalizados con un sensor que mide la temperatura de m\u00e1quinas de juegos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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