{"id":2644,"date":"2021-05-31T07:38:16","date_gmt":"2021-05-31T06:38:16","guid":{"rendered":"https:\/\/bermudiana.es\/blog\/?p=2644"},"modified":"2021-05-31T07:38:16","modified_gmt":"2021-05-31T06:38:16","slug":"regalo-de-gotas-de-pasion-un-merchandising-original","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/regalo-de-gotas-de-pasion-un-merchandising-original\/","title":{"rendered":"Regalo de gotas de pasi\u00f3n, un merchandising original"},"content":{"rendered":"<p>Un club de hockey cre\u00f3 una acci\u00f3n de<!--more--> <strong>merchandising original<\/strong> en el 2020, a\u00f1o en el que la celebraci\u00f3n de muchos eventos deportivos se vio afectada por la pandemia de la Covid-19, quedando prohibida esa asistencia de p\u00fablico a los eventos deportivos en muchos pa\u00edses durante varios meses.<\/p>\n<p>Para equipos como el ZSC Lions de Zurich de hockey sobre hielo, con m\u00e1s de 4.000 abonados, los ingresos por la venta de abonos anuales, una importante fuente de ingresos del club, sufrieron una enorme ca\u00edda. Y provoc\u00f3 el temor dentro de la directiva del club de lo que pod\u00eda pasar la siguiente temporada.<\/p>\n<p>Por eso, con la agencia de comunicaci\u00f3n Serviceplan Switzerland, crearon un pack de regalo para los abonados denominado \u00abEssence of Lions\u00bb (la esencia de los leones). Una acci\u00f3n de merchandising original. En el siguiente video se explica esta iniciativa.<\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/bBcV-7Hy6W0?controls=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>Ya que los aficionados no pod\u00edan ir a la pista de hielo dadas las circunstancia, el club llev\u00f3 parte de la pista de hielo a los aficionados.<\/p>\n<p>El pack enviado consist\u00eda en una carta de presentaci\u00f3n explicando el porqu\u00e9 de ese env\u00edo, una peque\u00f1a botella (personalizada con el logo del equipo) con agua del hielo de la pista de los ZSC Lions como recuerdo a guardar de una \u00e9poca dif\u00edcil para el club y el impreso para renovar el abono para la pr\u00f3xima temporada, que era el objetivo de esa acci\u00f3n promocional.<\/p>\n<p>Y como idea de <strong>merchandising original<\/strong> y diferente que era, consigui\u00f3 una enorme repercusi\u00f3n en las redes sociales. Algunos aficionados explicaron lo que hab\u00edan hecho con el agua de la pista de los Lions: en el bautizo de su hijo, para limpiar sus trofeos, etc.<\/p>\n<p>En el post <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bermudiana.es\/blog\/celebrando-el-record-de-messi-con-budweiser\/\" target=\"_blank\" rel=\"noopener noreferrer\">Celebrando el r\u00e9cord de Messi con Budweiser<\/a><\/span> de nuestro se explica otra interesante iniciativa de regalo promocional en el \u00e1mbito deportivo.<\/p>\n<p>Y en el post <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bermudiana.es\/blog\/botellas-de-agua-personalizadas-como-regalo-publicitario\/\" target=\"_blank\" rel=\"noopener noreferrer\">Botellas de agua personalizadas como regalo publicitario<\/a><\/span> se explica una acci\u00f3n promocional para Honda utilizando el agua como eje de la campa\u00f1a de comunicaci\u00f3n.<\/p>\n<p>Fuente: bestadsontv<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un club de hockey cre\u00f3 una acci\u00f3n de<\/p>\n","protected":false},"author":2,"featured_media":2649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-reales-articulos-publicitarios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Merchandising original de un equipo de hockey hielo<\/title>\n<meta name=\"description\" content=\"Idea de merchandising original del equipo de hockey ZSG Lions de Suiza para conseguir la renovaci\u00f3n anual del abono de temporada de sus aficionados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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