{"id":2748,"date":"2021-11-29T21:33:58","date_gmt":"2021-11-29T20:33:58","guid":{"rendered":"https:\/\/bermudiana.es\/blog\/?p=2748"},"modified":"2021-11-29T21:33:58","modified_gmt":"2021-11-29T20:33:58","slug":"perfume-publicitario-para-un-banco","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/perfume-publicitario-para-un-banco\/","title":{"rendered":"Perfume publicitario para un Banco"},"content":{"rendered":"<p>Esta botella de perfume publicitario para el ForteBank de Kazakhstan se desarroll\u00f3 en exclusiva para <!--more-->una acci\u00f3n promocional lanzada d\u00edas antes del Dia Internacional de la Mujer.<\/p>\n<p>Hablar de los derechos de las mujeres en ese pa\u00eds no se considera apropiado, aunque el 39% del producto interior bruto viene de empresas dirigidas por mujeres.<\/p>\n<p>Por ese motivo, ese banco intuy\u00f3 una oportunidad de negocio creando una campa\u00f1a promocional para conseguir m\u00e1s mujeres de negocios como clientas.<\/p>\n<p>En el siguiente video se explica est\u00e1 iniciativa de perfume publicitario.<\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/9z5wI2BEAg4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h2>Puntos fuertes de este perfume publicitario<\/h2>\n<ul>\n<li>Por un lado, el banco inici\u00f3 la campa\u00f1a aromatizando billetes con su perfume de forma que los usuarios, al sacar dinero de sus cajeros, notaran un olor especial.<\/li>\n<li>Mujeres de negocios, bloggers y comunicadoras recibieron un pack con el nuevo perfume. En ese pack se explicaba el motivo del lanzamiento, las particularidades de ese <strong>perfume publicitario<\/strong> y las acciones promocionales que se iban a llevar a cabo.<\/li>\n<li>La campa\u00f1a tuvo presencia en TV, radio, exterior y redes sociales, protagonizada por mujeres relevantes en el pa\u00eds.<\/li>\n<li>Un ejemplo de lo cuidados que estaban todos los elementos de la campa\u00f1a est\u00e1 en el logo del perfume. El logo tiene semejanza con el s\u00edmbolo del Tenge, la moneda de Kazakhstan.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2021\/11\/logo-perfume-publicitario-de-ForteBank.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2753 aligncenter\" src=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2021\/11\/logo-perfume-publicitario-de-ForteBank-300x225.jpg\" alt=\"logo del Tenge y del perfume Forte pour Femme\" width=\"300\" height=\"225\" srcset=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2021\/11\/logo-perfume-publicitario-de-ForteBank-300x225.jpg 300w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2021\/11\/logo-perfume-publicitario-de-ForteBank-768x576.jpg 768w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2021\/11\/logo-perfume-publicitario-de-ForteBank.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Esta campa\u00f1a, desarrollada para el banco por la agencia Voskhod, se convirti\u00f3 en un aut\u00e9ntico fen\u00f3meno en las redes sociales. Alcanz\u00f3 la cifra r\u00e9cord de 19 millones de impresiones (en el 2020 la poblaci\u00f3n del pa\u00eds era de 18.750.000 habitantes).<\/p>\n<p>Esta acci\u00f3n es un buen ejemplo por dos motivos importantes:<\/p>\n<ul>\n<li>Por un lado, de como un regalo publicitario de empresa se convierte en el centro de una campa\u00f1a de comunicaci\u00f3n con presencia en medios como la TV, la radio, publicidad exterior o redes sociales.<\/li>\n<li>Por el otro, de la habilidad para dise\u00f1ar una campa\u00f1a que tenga elementos que permiten su viralidad en las redes sociales.<\/li>\n<\/ul>\n<p>En los posts <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bermudiana.es\/blog\/pulsera-para-eventos-con-detector-antidroga\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pulsera para eventos con detector antidroga<\/a><\/span> y <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bermudiana.es\/blog\/carteras-promocionales\/\" target=\"_blank\" rel=\"noopener noreferrer\">Carteras promocionales para una campa\u00f1a de concienciaci\u00f3n<\/a><\/span> de este Blog de Bermudiana podr\u00e1s ver dos buenos ejemplos en los que las mujeres son el p\u00fablico objetivo de la campa\u00f1a.<\/p>\n<p>Fuente: Golden Drum.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta botella de perfume publicitario para el ForteBank de Kazakhstan se desarroll\u00f3 en exclusiva para<\/p>\n","protected":false},"author":2,"featured_media":2747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-reales-articulos-publicitarios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Perfume 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