{"id":2758,"date":"2021-12-30T14:52:28","date_gmt":"2021-12-30T13:52:28","guid":{"rendered":"https:\/\/bermudiana.es\/blog\/?p=2758"},"modified":"2022-01-03T11:45:08","modified_gmt":"2022-01-03T10:45:08","slug":"libro-de-nescafe-para-disfrutarlo-en-un-instante","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/libro-de-nescafe-para-disfrutarlo-en-un-instante\/","title":{"rendered":"Libro de Nescaf\u00e9 para disfrutarlo en un instante"},"content":{"rendered":"<p>Una manera diferente de celebrar el <!--more-->D\u00eda Internacional del Caf\u00e9 en Colombia.<\/p>\n<p>Para celebrar ese d\u00eda Nescaf\u00e9 quiso ofrecer un tributo a los miles de colombianos que se dedican al cultivo del caf\u00e9. Para ello, junto con la agencia Publicis de Colombia y dos ilustradores del pa\u00eds, crearon un regalo promocional exclusivo que se pod\u00eda disfrutar en un instante, igual que su caf\u00e9 soluble.<\/p>\n<p>El regalo promocional fue un libro animado (Flipbook) que al pasar sus hojas r\u00e1pidamente va explicando el cultivo del caf\u00e9. Adem\u00e1s, se le a\u00f1adi\u00f3 aroma para que este se liberara al pasar las hojas del libro.<\/p>\n<p>En el siguiente video se explica la acci\u00f3n con m\u00e1s detalle.<\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/XrAfUrflhd8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>El libro se regalaba por la compra de un bote de caf\u00e9 soluble en los puntos de venta de alimentaci\u00f3n por toda Colombia.<\/p>\n<p>En el libro se exponen algunos datos relacionados con la historia del cultivo del caf\u00e9 y algunas recetas de cocina.<\/p>\n<h2>\u00bfQu\u00e9 nos gusta de este libro animado?<\/h2>\n<ul>\n<li>Igual que Nescaf\u00e9 se prepara en un instante, el libro se puede \u00ableer\u00bb y oler tambi\u00e9n en un instante. Es un regalo que refuerza ese punto fuerte de la instantaneidad.<\/li>\n<li>Es un regalo diferente y exclusivo de la marca. Refuerza la idea de innovaci\u00f3n.<\/li>\n<li>Se puede utilizar en otros pa\u00edses ya que el beneficio del producto sigue siendo el mismo en todos los mercados.<\/li>\n<li>Como es un regalo promocional diferente consigue mucha visibilidad en las redes sociales lo que amplifica los beneficios de la campa\u00f1a.<\/li>\n<\/ul>\n<p>En el post <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bermudiana.es\/blog\/regalo-promocional-de-nescafe\/\" target=\"_blank\" rel=\"noopener noreferrer\">Regalo promocional de Nescaf\u00e9: Tapa despertador<\/a><\/span> ver\u00e1s otra acci\u00f3n promocional basada en una muy buena idea que est\u00e1 ligada al beneficio que el caf\u00e9 soluble aporta.<\/p>\n<p>Si est\u00e1 buscando una idea de regalo promocional que sea diferente, <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bermudiana.es\/contactenos\" target=\"_blank\" rel=\"noopener noreferrer\">cont\u00e1ctanos<\/a><\/span> y expl\u00edcanos tus objetivos. En Bermudiana hemos creado regalos publicitarios hechos a medida \u00fanicos seg\u00fan el briefing del cliente.<\/p>\n<p>Fuente: Adforum, Latinspots.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una manera diferente de celebrar el<\/p>\n","protected":false},"author":2,"featured_media":2759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-regalos-de-empresa-originales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Libro de caf\u00e9 que se disfruta en un instante|Blog de Bermudiana<\/title>\n<meta name=\"description\" content=\"Libro animado explicando el cultivo del caf\u00e9 en Colombia, que se regalaba por la compra de un bote de caf\u00e9 soluble celebrando el D\u00eda 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