{"id":2811,"date":"2022-04-30T17:40:15","date_gmt":"2022-04-30T16:40:15","guid":{"rendered":"https:\/\/bermudiana.es\/blog\/?p=2811"},"modified":"2022-04-30T17:40:15","modified_gmt":"2022-04-30T16:40:15","slug":"el-juguete-promocional-nivea-doll","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/el-juguete-promocional-nivea-doll\/","title":{"rendered":"El juguete promocional Nivea Doll"},"content":{"rendered":"<p>Campa\u00f1a de Nivea Sun Kids regalando un <!--more-->juguete promocional para promover el uso de la crema protectora solar en el p\u00fablico infantil.<\/p>\n<p>Esta iniciativa, premiada en el festival de publicidad Cannes Lions, se desarroll\u00f3 en Brasil con la colaboraci\u00f3n de la agencia FCB. Se desarrollaron unos mu\u00f1ecos sensibles a los rayos UV, la Nivea Doll, para concienciar al p\u00fablico infantil de la necesidad de protegerse adecuadamente del sol. Una manera divertida de educar y potenciar el h\u00e1bito de la protecci\u00f3n entre los m\u00e1s peque\u00f1os.<\/p>\n<p>En el siguiente video se explica esta campa\u00f1a de Nivea.<\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/StvAe98BfwY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>Este juguete promocional se regalaba con la compra de la crema solar Nivea Sun Kids, inicialmente en Brasil y posteriormente en otros pa\u00edses a nivel internacional. Actualmente tambi\u00e9n se puede encontrar en plataformas de venta por internet como Amazon.<\/p>\n<h2>\u00bfQu\u00e9 nos gusta de este juguete promocional?<\/h2>\n<ul>\n<li>Es un regalo publicitario que se va a quedar bastante tiempo con el consumidor, alargando su visibilidad y su efectividad.<\/li>\n<li>Empieza a generar fidelidad con la marca cuando los ni\u00f1os son peque\u00f1os.<\/li>\n<li>Es una acci\u00f3n que se puede ampliar internacionalmente a todos los mercados en los que se vende el producto.<\/li>\n<li>Como es diferente y original genera visibilidad y diferencia a la marca respecto de otros competidores.<\/li>\n<li>Es un juguete promocional que potencia la imagen de la marca como experta en la protecci\u00f3n de los rayos UV.<\/li>\n<\/ul>\n<p>En este Blog de Bermudiana encontrar\u00e1s dos posts de campa\u00f1as promocionales de la marca Nivea:<\/p>\n<ul>\n<li>Con el mismo objetivo de protecci\u00f3n solar para el p\u00fablico infantil, el post <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bermudiana.es\/blog\/regalo-publicitario-de-nivea-premiado\/\" target=\"_blank\" rel=\"noopener noreferrer\">Regalo publicitario de Nivea premiado con un Le\u00f3n de Oro en Cannes<\/a><\/span>, explica otra brillante y original acci\u00f3n promocional<\/li>\n<li><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bermudiana.es\/blog\/regalo-power-bank-solar-de-nivea\/\" target=\"_blank\" rel=\"noopener noreferrer\">Regalo de power bank solar de Nivea<\/a><\/span>.<span style=\"color: #000000;\"> Este power bank se regalaba en una inserci\u00f3n de revista para poder seguir utilizando el m\u00f3vil cuando se va quedando sin bater\u00eda y est\u00e1s, por ejemplo, pasando el d\u00eda en la playa.<\/span><\/li>\n<\/ul>\n<p>Fuente: Adforum.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campa\u00f1a de Nivea Sun Kids regalando un<\/p>\n","protected":false},"author":2,"featured_media":2813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-reales-articulos-publicitarios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Juguete promocional Nivea Doll|Blog de Bermudiana<\/title>\n<meta name=\"description\" content=\"Juguete promocional regalado por la compra del protector solar infantil de la marca Nivea. 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