{"id":283,"date":"2014-09-04T07:27:18","date_gmt":"2014-09-04T07:27:18","guid":{"rendered":"http:\/\/bermudiana.es\/blog\/?p=283"},"modified":"2020-07-04T12:16:45","modified_gmt":"2020-07-04T11:16:45","slug":"referendum-consulta-y-regalo-publicitario-para-un-evento","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/referendum-consulta-y-regalo-publicitario-para-un-evento\/","title":{"rendered":"Refer\u00e9ndum, Consulta y regalo publicitario para un Evento"},"content":{"rendered":"<p style=\"text-align: justify;\">Este es un buen ejemplo de c\u00f3mo la actualidad pol\u00edtica se puede utilizar de forma inteligente para la promoci\u00f3n de un evento utilizando un regalo publicitario.<!--more--><\/p>\n<p style=\"text-align: justify;\">Bol\u00edgrafos, l\u00e1pices, marcadores, son un regalo publicitario muy utilizado.\u00a0 Por la <em>buena relaci\u00f3n entre coste \/ difusi\u00f3n, su utilidad y el tiempo durante el que el mensaje de la campa\u00f1a<\/em> va a tener visibilidad.<\/p>\n<p style=\"text-align: justify;\">Este mes de septiembre de 2014, la BPMA (British Promotional Merchandise Association), asociaci\u00f3n de fabricantes y distribuidores de art\u00edculos publicitarios, regalo de empresa y material de merchandising en Gran Breta\u00f1a organiza el evento Promotional Products Week (la semana de los productos promocionales).<\/p>\n<p style=\"text-align: justify;\"><em>Aprovechando la actualidad<\/em> del pr\u00f3ximo refer\u00e9ndum en Escocia el 18 de septiembre, han creado un marcador con la imagen de la semana promocional y un a\u00f1adido <em>para <\/em>conseguir un punto de <strong>diferenciaci\u00f3n y visibilidad<\/strong> que seguro hubiera sido diferente si solo hubieran impreso el logo del evento en el marcador.<\/p>\n<p style=\"text-align: justify;\">Adem\u00e1s del logo firmando quien organiza el evento, se han a\u00f1adido dos casillas (el SI y el NO) dos colores en cada lado del marcador (uno rojo y otro azul) para que, quien quiera, vote en los espacios que se han creado dentro de la feria. Y alrededor de este elemento, se hacen otras actividades complementarias durante la semana.<\/p>\n<p style=\"text-align: justify;\"><strong>\u00bfCu\u00e1l era el objetivo?<\/strong> Pues dar visibilidad y difusi\u00f3n al evento, e indirectamente al mundo del regalo publicitario.<\/p>\n<p style=\"text-align: justify;\">La acogida que ha tenido hasta el momento entre los periodistas, ha provocado una difusi\u00f3n fuera de lo habitual, y por lo tanto el \u00e9xito de la campa\u00f1a.<\/p>\n<p style=\"text-align: justify;\">Con este regalo publicitario, el evento ha conseguido un nivel de visibilidad, adem\u00e1s de en los medios habituales del sector,\u00a0 en los medios generales de comunicaci\u00f3n, TV, revistas de marketing\u2026 Y la relaci\u00f3n entre el coste de la acci\u00f3n y lo que sin duda ha aportado para conseguir el objetivo es\u00a0 dif\u00edcil de conseguir con otro medio publicitario.<\/p>\n<p>Fuente: themarketingblog.co.uk<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este es un buen ejemplo de c\u00f3mo la actualidad pol\u00edtica se puede utilizar de forma inteligente para la promoci\u00f3n de un evento utilizando un regalo publicitario.<\/p>\n","protected":false},"author":2,"featured_media":284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-el-regalo-promocional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un refer\u00e9ndum como regalo publicitario para un evento<\/title>\n<meta name=\"description\" content=\"Ejemplo de regalo publicitario utilizado como elemento en la promoci\u00f3n y difusi\u00f3n en medios de un evento.\" \/>\n<meta name=\"robots\" content=\"index, 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