{"id":2843,"date":"2022-06-29T19:40:09","date_gmt":"2022-06-29T18:40:09","guid":{"rendered":"https:\/\/bermudiana.es\/blog\/?p=2843"},"modified":"2022-06-29T19:40:09","modified_gmt":"2022-06-29T18:40:09","slug":"idea-promocional-que-ahorra-agua","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/idea-promocional-que-ahorra-agua\/","title":{"rendered":"Idea promocional que ahorra agua"},"content":{"rendered":"<p>Esta idea promocional que ahorra agua es <!--more-->una iniciativa para el producto <em>Finish Rinse Aid<\/em> (lavavajillas y abrillantador) desarrollada en Turqu\u00eda junto con la agencia Havas.<\/p>\n<p>El objetivo era conseguir una idea asociada al producto que tuviera amplio eco en los medios de comunicaci\u00f3n y asociara la marca al concepto de ahorro de agua. El agua en Turqu\u00eda, y cada vez en m\u00e1s pa\u00edses, es un bien escaso por lo que muchas marcas buscan medios para potenciar su marca asoci\u00e1ndola a la protecci\u00f3n del medio ambiente.<\/p>\n<p>La idea fue crear una edici\u00f3n limitada del tap\u00f3n de la botella del producto. Una vez vac\u00eda la botella, el tap\u00f3n se pod\u00eda colocar en el grifo para conseguir un importante ahorro en el consumo diario de agua en los hogares.<\/p>\n<p>En el siguiente video se explica esta acci\u00f3n con m\u00e1s detalle.<\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/kLAx6sL71kQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>La idea inicial era una edici\u00f3n limitada para ser lanzada alrededor del D\u00eda Mundial del Agua, que se adaptara al grifo M22, el m\u00e1s utilizado en el pa\u00eds. Una vez vista la repercusi\u00f3n en los medios y en las redes sociales de esta iniciativa la empresa ha decidido planificar para el siguiente a\u00f1o la producci\u00f3n de tapones para todas las botellas. Tambi\u00e9n se est\u00e1n desarrollando tapones para otros modelos de grifo.<\/p>\n<h2>\u00bfQu\u00e9 nos gustas de esta idea promocional que ahorra agua?<\/h2>\n<ul>\n<li>Es la primera marca en el mercado que lanza este tap\u00f3n, lo que la asocia a innovaci\u00f3n. Siendo la marca l\u00edder, refuerza esa idea de liderazgo entre sus consumidores.<\/li>\n<li>Diferencia la marca y el producto respecto de otros competidores directos o indirectos, dando un motivo m\u00e1s para comprar el producto.<\/li>\n<li>La marca se asocia al concepto de protecci\u00f3n del medio ambiente.<\/li>\n<li>Los resultados. A corto plazo tuvo una importante presencia en los medios de comunicaci\u00f3n y en las redes sociales.<\/li>\n<\/ul>\n<p>En el post <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bermudiana.es\/blog\/regalos-de-empresa-que-ahorran-agua\/\" target=\"_blank\" rel=\"noopener noreferrer\">Regalos de empresa que ahorran agua<\/a><\/span> de nuestro Blog se presenta una l\u00ednea de productos con el mismo objetivo de desarrollar productos que mejoren nuestro medio ambiente.<\/p>\n<p>Fuente: Adsoftheworld.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta idea promocional que ahorra agua es<\/p>\n","protected":false},"author":2,"featured_media":2844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-reales-articulos-publicitarios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Idea promocional que ahorra agua | Blog de Bermudiana<\/title>\n<meta name=\"description\" content=\"Idea promocional de la marca Finish que consiste en un tap\u00f3n de la botella de su producto que se puede usar en el grifo para ahorrar agua.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bermudiana.es\/blog\/idea-promocional-que-ahorra-agua\/\" \/>\n<meta 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