{"id":2885,"date":"2022-09-29T21:32:58","date_gmt":"2022-09-29T20:32:58","guid":{"rendered":"https:\/\/bermudiana.es\/blog\/?p=2885"},"modified":"2022-09-29T21:32:58","modified_gmt":"2022-09-29T20:32:58","slug":"un-unboxing-promocional-diferente","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/un-unboxing-promocional-diferente\/","title":{"rendered":"Un Unboxing promocional diferente"},"content":{"rendered":"<p>Este Unboxing promocional quiz\u00e1s sea el \u00fanico que se haya hecho con el pie.<\/p>\n<p>Es una iniciativa de La Liga Santander con <!--more-->la agencia Ogilvy para comunicar el inicio de la la temporada 2022-23.<\/p>\n<p>Se envi\u00f3 a 150 influencers el bal\u00f3n Orbita de PUMA, el oficial de La Liga, dentro de un packaging en 3D en forma de bal\u00f3n reproduciendo el bal\u00f3n, con unas sencillas instrucciones impresas en el exterior del \u00abbal\u00f3n\u00bb para poder abrirlo.<\/p>\n<p>Ya que el futbol es un deporte que se juega con los pies, este Unboxing se ten\u00eda que hacer tambi\u00e9n con el pie y no con la mano.<\/p>\n<p>En el siguiente video se explica est\u00e1 acci\u00f3n con m\u00e1s detalle.<\/p>\n<div style=\"text-align: center;\">\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/kAmSsRHjwgg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 style=\"text-align: left;\">\u00bfQu\u00e9 nos gusta de este Unboxing promocional?<\/h2>\n<\/div>\n<ul>\n<li>Es diferente e innovador. Los influencers reciben muchos productos para hacer y publicar su Unboxing y hac\u00eda falta algo que llamara la atenci\u00f3n respecto de otros muchos env\u00edos que reciben.<\/li>\n<li>Esa diferenciaci\u00f3n permite conseguir m\u00e1s impacto y visibilidad que se consiguieron a trav\u00e9s de la difusi\u00f3n en las redes sociales a trav\u00e9s de influencers o l\u00edderes de opini\u00f3n.<\/li>\n<li>El \u00e9xito en las redes sociales lleva a conseguir presencia de la iniciativa en los medios de comunicaci\u00f3n.<\/li>\n<li>La repercusi\u00f3n positiva a nivel internacional para La Liga que, de una manera u otra, compite con otras ligas de f\u00fatbol para conseguir audiencia e indirectamente ingresos.<\/li>\n<\/ul>\n<p>El Unboxing promocional se ha convertido en recurso publicitario para las marcas a trav\u00e9s de los influencers (algunos con cientos de miles de seguidores) para conseguir m\u00e1s audiencia y convencer a futuros compradores del producto o servicio en cuesti\u00f3n.<\/p>\n<p>Hay dos posts en este Blog de Bermudiana con iniciativas con el mismo objetivo de conseguir audiencia y visibilidad a trav\u00e9s de l\u00edderes de opini\u00f3n:<\/p>\n<ul>\n<li><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bermudiana.es\/blog\/cajas-de-herramientas-publicitarias\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cajas de herramientas publicitarias<\/a><\/span>, para la empresa Johnnie Walker.<\/li>\n<li><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bermudiana.es\/blog\/vasos-publicitarios-finish\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vasos publicitarios del detergente para lavavajillas Finish<\/a><\/span>.<\/li>\n<\/ul>\n<p>Fuente: Adsoftheworld.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este Unboxing promocional quiz\u00e1s sea el \u00fanico que se haya hecho con el pie. Es una iniciativa de La Liga Santander con<\/p>\n","protected":false},"author":2,"featured_media":2884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-reales-articulos-publicitarios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un Unboxing promocional diferente|Blog de Bermudiana<\/title>\n<meta name=\"description\" content=\"Un unboxing diferente, que se hace con el pie, de La Liga Santander que se envi\u00f3 a 150 influencers comunicando el inicio de la liga 2022-23\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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