{"id":342,"date":"2014-10-10T10:34:13","date_gmt":"2014-10-10T10:34:13","guid":{"rendered":"http:\/\/bermudiana.es\/blog\/?p=342"},"modified":"2021-12-30T14:13:53","modified_gmt":"2021-12-30T13:13:53","slug":"regalo-promocional-de-nescafe","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/regalo-promocional-de-nescafe\/","title":{"rendered":"Regalo promocional de Nescaf\u00e9: Tapa despertador"},"content":{"rendered":"<div style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/_ccnu-mpgo4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p style=\"text-align: justify;\">Una muy buena idea de regalo promocional de Nescaf\u00e9 realizada por la agencia Publicis, en M\u00e9xico. <!--more-->El regalo promocional en los productos de gran consumo se suele utilizar para conseguir un incremento en las ventas de los productos. En este caso, fue para ser el <em>eje alrededor del cual se iba a comunicar la promoci\u00f3n de la nueva imagen de marca<\/em>.<\/p>\n<p style=\"text-align: justify;\">En lugar de la tapa habitual del bote, se cre\u00f3 una tapa despertador, con la funci\u00f3n de alarma ya incorporada en la tapa.<\/p>\n<p style=\"text-align: justify;\">Suena el despertador, te levantas, abres el bote de Nescaf\u00e9 para parar la alarma, y ya empiezas a notar el aroma del caf\u00e9 de buena ma\u00f1ana con el bote ya abierto para que te prepares el primer caf\u00e9 del d\u00eda.<\/p>\n<p style=\"text-align: justify;\">Objetivo<em>: <\/em>Conseguir visibilidad en los medios de comunicaci\u00f3n para presentar la nueva imagen.<\/p>\n<p style=\"text-align: justify;\">Seg\u00fan la informaci\u00f3n recogida, la idea es ir creando ediciones limitadas de este producto. La primera fue para distribuir a personas relevantes en los medios de comunicaci\u00f3n con el objetivo de conseguir\u00a0 visibilidad y notoriedad para la nueva imagen.<\/p>\n<figure id=\"attachment_2452\" aria-describedby=\"caption-attachment-2452\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2020\/07\/articulos-publicitarios-nescafe-tapa-despertador.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2452\" src=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2020\/07\/articulos-publicitarios-nescafe-tapa-despertador-300x216.jpg\" alt=\"Pack-presentando-tapa-despertador-de-nescafe\" width=\"300\" height=\"216\" srcset=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2020\/07\/articulos-publicitarios-nescafe-tapa-despertador-300x216.jpg 300w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2020\/07\/articulos-publicitarios-nescafe-tapa-despertador.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-2452\" class=\"wp-caption-text\">Caja presentadora de la promoci\u00f3n de Nescaf\u00e9.<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\">\u00bfCu\u00e1les son los aciertos en este regalo promocional de Nescaf\u00e9?<\/h2>\n<ul>\n<li>Es una idea <em>innovadora<\/em>, <em>diferente<\/em>.<\/li>\n<li>Perfecta <em>asociaci\u00f3n entre el regalo y el producto<\/em>.<\/li>\n<li>Es <em>\u00fatil<\/em>.<\/li>\n<li>El regalo se va a <em>usar durante mucho tiempo<\/em>.<\/li>\n<li>Es una forma de presentar una novedad, en un producto y presentaci\u00f3n tradicionales.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">La idea es fruto del trabajo del nuevo laboratorio de innovaci\u00f3n interno de la agencia. La tapa se imprimi\u00f3 con una impresora 3D de alta resoluci\u00f3n y fue armado a mano. Reproduce 7 sonidos diferentes sincronizados con la luz.<\/p>\n<p style=\"text-align: justify;\">Adem\u00e1s del \u00e9xito de comunicaci\u00f3n conseguido en los medios, Nescaf\u00e9 ha podido testar este proyecto como una posible promoci\u00f3n al consumidor para el futuro.<\/p>\n<p style=\"text-align: justify;\">En esta entrada de nuestro blog <a title=\"Ir al post &quot;Banda sonora de Brasil&quot;\" href=\"http:\/\/bermudiana.es\/blog\/banda-sonora-de-la-selva-de-brasil\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: blue;\">Banda sonora de la selva de Brasil<\/span><\/a>\u00a0podr\u00e1s ver otro ejemplo de producto pensado para ser el eje de una campa\u00f1a de comunicaci\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Entra en el apartado de <a title=\"Ir al apartado de Proyectos\" href=\"http:\/\/bermudiana.es\/es\/content\/12-proyectos-bermudiana-merchandaising\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: blue;\">Proyectos en la web de Bermudiana<\/span><\/a> para ver algunos proyectos especiales nuestros.<\/p>\n<p>Fuente: adlatina.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una muy buena idea de regalo promocional de Nescaf\u00e9 realizada por la agencia Publicis, en M\u00e9xico.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,4],"tags":[],"class_list":["post-342","post","type-post","status-publish","format-standard","hentry","category-casos-reales-articulos-publicitarios","category-ideas-de-regalos-publicitarios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Regalo promocional de Nescaf\u00e9|Blog de Bermudiana<\/title>\n<meta name=\"description\" content=\"La taza con despertador es un regalo promocional de Nescaf\u00e9 \u00fanico y diferente para regalar a sus 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