{"id":537,"date":"2015-02-28T17:22:35","date_gmt":"2015-02-28T17:22:35","guid":{"rendered":"http:\/\/bermudiana.es\/blog\/?p=537"},"modified":"2016-03-28T19:24:03","modified_gmt":"2016-03-28T18:24:03","slug":"abanicos-publicitarios-de-pfizer","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/abanicos-publicitarios-de-pfizer\/","title":{"rendered":"Abanicos publicitarios de Pfizer"},"content":{"rendered":"<p style=\"text-align: justify;\">Esto no es lo que parece. Estos<!--more-->\u00a0abanicos publicitarios son una idea de la agencia de publicidad Cheil para el producto Viagra de su cliente Pfizer en Corea del Sur, para regalar a los m\u00e9dicos en las visitas del equipo de ventas.<\/p>\n<p style=\"text-align: justify;\">Los abanicos publicitarios son uno de esos art\u00edculos promocionales que se regalan para promocionar un producto o un servicio, para conseguir recordaci\u00f3n y notoriedad en la mente del\u00a0 cliente.<\/p>\n<p style=\"text-align: justify;\">Una de las claves para que consigan mejor sus objetivos es que sean <strong>diferentes<\/strong>. Y en el mundo de los abanicos publicitarios eso es especialmente dif\u00edcil. Hay diferentes materiales, diferentes formatos, diferentes dise\u00f1os, pero es dif\u00edcil que sean realmente diferentes.<\/p>\n<p>\u00bfPor qu\u00e9 este abanico publicitario es un buen art\u00edculo promocional?<\/p>\n<ul>\n<li>Es <strong>\u00fatil<\/strong>.<\/li>\n<li>Tiene mucha <strong>superficie de personalizaci\u00f3n<\/strong>.<\/li>\n<li>Est\u00e1 <strong>relacionado con el atributo<\/strong> principal del producto.<\/li>\n<li>Es un producto con un <strong>coste<\/strong> muy bajo.<\/li>\n<li>Y sobre todo, es <strong>diferente<\/strong>.<\/li>\n<\/ul>\n<p>Por eso, cumple los principales requisitos de un regalo publicitario.<\/p>\n<figure id=\"attachment_546\" aria-describedby=\"caption-attachment-546\" style=\"width: 260px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/02\/abanicos_publicitarios_pfizer_1.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-546 size-medium\" src=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/02\/abanicos_publicitarios_pfizer_1-260x300.jpeg\" alt=\"abanicos_publicitarios_pfizer_1\" width=\"260\" height=\"300\" srcset=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/02\/abanicos_publicitarios_pfizer_1-260x300.jpeg 260w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/02\/abanicos_publicitarios_pfizer_1-320x368.jpeg 320w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/02\/abanicos_publicitarios_pfizer_1-145x166.jpeg 145w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/02\/abanicos_publicitarios_pfizer_1.jpeg 446w\" sizes=\"auto, (max-width: 260px) 100vw, 260px\" \/><\/a><figcaption id=\"caption-attachment-546\" class=\"wp-caption-text\">Abanicos publicitarios regalados a los m\u00e9dicos.<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Es obvia la <strong>utilidad<\/strong> del producto en las \u00e9pocas m\u00e1s calurosas del a\u00f1o. Eso s\u00ed, quiz\u00e1s este no sea uno de esos abanicos publicitarios que utilizar\u00e1s en cualquier momento\u2026<\/p>\n<p style=\"text-align: justify;\">Las <strong>posibilidades de personalizaci\u00f3n<\/strong> suelen ser una de las limitaciones en algunos art\u00edculos. Este no es el caso. Hay dos caras para poder comunicar el mensaje, tener presencia de la marca y dar toda la informaci\u00f3n de contacto que se quiera.<\/p>\n<p style=\"text-align: justify;\">Otro de los requisitos que no siempre se cumple es que el producto est\u00e9 <strong>relacionado<\/strong> de alguna manera <strong>con los atributos<\/strong> principales del producto. Aqu\u00ed s\u00ed que lo hace. Y de una manera, a nuestro modo de ver, inteligente.<\/p>\n<figure id=\"attachment_548\" aria-describedby=\"caption-attachment-548\" style=\"width: 194px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/02\/abanicos_publicitarios_pfizer_3.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-548 size-full\" src=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/02\/abanicos_publicitarios_pfizer_3.jpeg\" alt=\"abanicos_publicitarios_pfizer_3\" width=\"194\" height=\"154\" srcset=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/02\/abanicos_publicitarios_pfizer_3.jpeg 194w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/02\/abanicos_publicitarios_pfizer_3-145x115.jpeg 145w\" sizes=\"auto, (max-width: 194px) 100vw, 194px\" \/><\/a><figcaption id=\"caption-attachment-548\" class=\"wp-caption-text\">M\u00e9dico usando el abanico.<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">El <strong>coste<\/strong> es bajo, y su relaci\u00f3n con las posibilidades de personalizaci\u00f3n tambi\u00e9n lo es.<\/p>\n<p style=\"text-align: justify;\">Y por \u00faltimo, y m\u00e1s importante, es <strong>diferente<\/strong>. Y seguro que tuvo notoriedad para los m\u00e9dicos de Corea del Sur que recibieron uno de esos abanicos publicitarios del visitador m\u00e9dico de Pfizer.<\/p>\n<p style=\"text-align: justify;\">En el apartado <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" title=\"Ir a Proyectos\" href=\"http:\/\/bermudiana.es\/es\/content\/12-proyectos-bermudiana-merchandaising\" target=\"_blank\">Proyectos<\/a><\/span> de nuestra web podr\u00e1s ver algunas ideas <strong>diferentes<\/strong> que Bermudiana ha realizado. Y en la categor\u00eda <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" title=\"Ir a la categor\u00eda Abanicos\" href=\"http:\/\/bermudiana.es\/es\/7-abanicos\" target=\"_blank\">Abanicos<\/a><\/span>, algunas alternativas para personalizar con la imagen de tu empresa.<\/p>\n<p>Fuente: Adweek<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esto no es lo que parece. Estos<\/p>\n","protected":false},"author":2,"featured_media":547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8],"tags":[],"class_list":["post-537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-reales-articulos-publicitarios","category-regalos-de-empresa-originales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Abanicos publicitarios de Pfizer - Blog de Bermudiana<\/title>\n<meta name=\"description\" content=\"Abanicos publicitarios del producto Viagra de Pfizer, para regalar a los m\u00e9dicos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bermudiana.es\/blog\/abanicos-publicitarios-de-pfizer\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Abanicos publicitarios de Pfizer - 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