{"id":813,"date":"2015-09-30T07:28:13","date_gmt":"2015-09-30T07:28:13","guid":{"rendered":"http:\/\/bermudiana.es\/blog\/?p=813"},"modified":"2020-07-04T12:03:20","modified_gmt":"2020-07-04T11:03:20","slug":"messi-inside-material-publicitario","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/messi-inside-material-publicitario\/","title":{"rendered":"Messi Inside, material publicitario para promocionar un libro"},"content":{"rendered":"<p style=\"text-align: justify;\">\u00bfBuscas una buena idea para promocionar un libro? Messi, el libro <!--more-->escrito por Guillem Balague, tiene un gran ejemplo de material publicitario para promocionar un libro.<\/p>\n<p style=\"text-align: justify;\">En Alemania, la editorial Edel Books y \u00a0la agencia Preuss und Preuss, crearon un material publicitario llamado <strong>Messi Inside<\/strong> para promocionar la venta del libro.<\/p>\n<p style=\"text-align: justify;\"><strong>\u00bfCu\u00e1l era el objetivo?<\/strong> Pues llegar a una audiencia que juega al f\u00fatbol, dando a conocer el libro de la biograf\u00eda de Lionel Messi y promocionar su venta, con un coste muy bajo.<\/p>\n<p style=\"text-align: justify;\"><strong>\u00bfY la soluci\u00f3n?<\/strong> La soluci\u00f3n consisti\u00f3 en desarrollar un \u201csampling\u201d con textos escogidos del libro, que se encontraban en las botas de f\u00fatbol Messi. Cuando un comprador abr\u00eda la caja con las botas encontraba en el interior de cada bota esos textos, y como obtener el libro sobre el mejor jugador de f\u00fatbol del mundo.<\/p>\n<figure id=\"attachment_809\" aria-describedby=\"caption-attachment-809\" style=\"width: 212px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/09\/material_publicitario_.libro_leo_messi.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-809 size-medium\" src=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/09\/material_publicitario_.libro_leo_messi-212x300.jpg\" alt=\"material_publicitario_.libro_leo_messi\" width=\"212\" height=\"300\" srcset=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/09\/material_publicitario_.libro_leo_messi-212x300.jpg 212w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/09\/material_publicitario_.libro_leo_messi-320x452.jpg 320w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/09\/material_publicitario_.libro_leo_messi-145x205.jpg 145w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/09\/material_publicitario_.libro_leo_messi.jpg 424w\" sizes=\"auto, (max-width: 212px) 100vw, 212px\" \/><\/a><figcaption id=\"caption-attachment-809\" class=\"wp-caption-text\">Inserci\u00f3n en las botas con texto del libro.<\/figcaption><\/figure>\n<p><strong>\u00bfCu\u00e1les fueron los resultados?<\/strong> Seg\u00fan la informaci\u00f3n de la editorial, con la colaboraci\u00f3n de las tienda de deporte donde se vend\u00edan las botas de Messi, el libro se convirti\u00f3 en un \u201cbest seller\u201d y en una de las biograf\u00edas deportivas m\u00e1s vendidas en Alemania.<\/p>\n<p>Bien es cierto que un libro sobre un personaje como Lionel Messi, tiene muchas posibilidades de \u00e9xito. Pero tambi\u00e9n es cierto que el presupuesto para la promoci\u00f3n de un libro normalmente no permite una gran inversi\u00f3n en publicidad en grandes medios, y es necesario agudizar el ingenio para conseguir llegar a la audiencia y promocionar el libro.<\/p>\n<figure id=\"attachment_810\" aria-describedby=\"caption-attachment-810\" style=\"width: 212px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/09\/material_publicitario_.libro_leo_messi_3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-810 size-medium\" src=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/09\/material_publicitario_.libro_leo_messi_3-212x300.jpg\" alt=\"material_publicitario_.libro_leo_messi_3\" width=\"212\" height=\"300\" srcset=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/09\/material_publicitario_.libro_leo_messi_3-212x300.jpg 212w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/09\/material_publicitario_.libro_leo_messi_3-320x452.jpg 320w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/09\/material_publicitario_.libro_leo_messi_3-145x205.jpg 145w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/09\/material_publicitario_.libro_leo_messi_3.jpg 424w\" sizes=\"auto, (max-width: 212px) 100vw, 212px\" \/><\/a><figcaption id=\"caption-attachment-810\" class=\"wp-caption-text\">Otra de las inserciones en las botas de Leo Messi.<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Desarrollar un material publicitario que tenga notoriedad a veces tiene unos costes iniciales muy altos que pueden condicionar el coste total de la campa\u00f1a. Buenas ideas pueden quedar en el tintero porque van dirigidas a un mercado limitado, haci\u00e9ndolas realmente inviables. Al final hay que mirar lo que cuesta cada material, lo que puede generar de margen en la venta del producto en cuesti\u00f3n.<\/p>\n<figure id=\"attachment_811\" aria-describedby=\"caption-attachment-811\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/09\/material_publicitario_.libro_leo_messi_4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-811 size-medium\" src=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/09\/material_publicitario_.libro_leo_messi_4-300x300.jpg\" alt=\"material_publicitario_.libro_leo_messi_4\" width=\"300\" height=\"300\" srcset=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/09\/material_publicitario_.libro_leo_messi_4-300x300.jpg 300w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/09\/material_publicitario_.libro_leo_messi_4-150x150.jpg 150w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/09\/material_publicitario_.libro_leo_messi_4-320x320.jpg 320w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/09\/material_publicitario_.libro_leo_messi_4-75x75.jpg 75w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/09\/material_publicitario_.libro_leo_messi_4-210x210.jpg 210w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/09\/material_publicitario_.libro_leo_messi_4-145x145.jpg 145w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/09\/material_publicitario_.libro_leo_messi_4-495x495.jpg 495w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/09\/material_publicitario_.libro_leo_messi_4.jpg 599w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-811\" class=\"wp-caption-text\">Libro de Guillem Balagu\u00e9.<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">En el caso del libro de Messi, el coste de desarrollo y producci\u00f3n de este material publicitario es bajo, y adem\u00e1s tiene mucha superficie para explicar el mensaje. Es una muy buena idea de \u201csampling\u201d de un libro, que seguro inspirar\u00e1 a otras editoriales para sus campa\u00f1as de promoci\u00f3n.<\/p>\n<p>Fuente: Behance<\/p>\n<p><em>Otros art\u00edculos similares de este Blog que te pueden interesar:<\/em><\/p>\n<ul>\n<li><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" title=\"Ir al post Moleskine personalizada\" href=\"http:\/\/bermudiana.es\/blog\/moleskine-personalizada-edicion-limitada-regalos-empresa\/\" target=\"_blank\" rel=\"noopener noreferrer\">Moleskine personalizada: La edici\u00f3n limitada en el regalo de empresa.<\/a><\/span><\/li>\n<li><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" title=\"Ir al post Abanicos publicitarios de Pfizer\" href=\"http:\/\/bermudiana.es\/blog\/abanicos-publicitarios-de-pfizer\/\" target=\"_blank\" rel=\"noopener noreferrer\">Abanicos publicitarios de Pfizer.<\/a><\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfBuscas una buena idea para promocionar un libro? Messi, el libro<\/p>\n","protected":false},"author":2,"featured_media":2335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas-de-regalos-publicitarios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Material publicitario promocionando un libro de Messi<\/title>\n<meta name=\"description\" content=\"Material publicitario creado para la editorial alemana Edel Books para promocionar el libro sobre Lionel Messi escrito por Guillem Balague.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bermudiana.es\/blog\/messi-inside-material-publicitario\/\" \/>\n<meta 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