{"id":898,"date":"2015-12-08T20:27:19","date_gmt":"2015-12-08T20:27:19","guid":{"rendered":"http:\/\/bermudiana.es\/blog\/?p=898"},"modified":"2020-07-15T17:00:36","modified_gmt":"2020-07-15T16:00:36","slug":"accion-promocional-walmart-envio-pijama","status":"publish","type":"post","link":"https:\/\/bermudiana.es\/blog\/accion-promocional-walmart-envio-pijama\/","title":{"rendered":"Acci\u00f3n promocional de Walmart. Env\u00edan un folleto en forma de pijama"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/98672577?;title=0&amp;portrait=0\" width=\"600\" height=\"337\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Walmart es una gran cadena de almacenes y supermercados, con m\u00e1s de 2 millones de empleados, \u00a0casi 11.000 puntos de venta y tiene sitios web de comercio electr\u00f3nico en <!--more-->11 pa\u00edses. Seg\u00fan Fortune Golbal 500 es la tercera corporaci\u00f3n p\u00fablica m\u00e1s grande del mundo. Su sede central est\u00e1 en Bentonville, Arkansas, Estados Unidos.<\/p>\n<p style=\"text-align: justify;\">Su afiliada de Canad\u00e1 encarg\u00f3 a la agencia de Publicidad JWT Canad\u00e1 una acci\u00f3n promocional para potenciar las ventas <em>online<\/em> de su sitio web en ese pa\u00eds, Walmart.ca.<\/p>\n<p style=\"text-align: justify;\">Y como en todas las campa\u00f1as de marketing, uno de los <strong>objetivos<\/strong> era presentar una idea <strong>diferente<\/strong>, que <strong>llamara la atenci\u00f3n<\/strong>. Hay muchos sitios web de comercio electr\u00f3nico, tanto aqu\u00ed como en Canad\u00e1. Y la <strong>competencia<\/strong> que Walmart tiene en el comercio electr\u00f3nico es diferente de la que tiene en sus tiendas \u201canal\u00f3gicas\u201d. Por eso es m\u00e1s importante hacer algo diferente.<\/p>\n<p style=\"text-align: justify;\"><strong>\u00bfD\u00f3nde realiza el consumidor el acto de compra en un sitio web de comercio electr\u00f3nico?<\/strong> Pues en su casa. Y en muchos casos, seg\u00fan confirmaron los estudios de mercado realizado, el consumidor hac\u00eda la compra en pijama.<\/p>\n<figure id=\"attachment_887\" aria-describedby=\"caption-attachment-887\" style=\"width: 376px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/12\/regalo_publicitario_walmart_pijama_folleto.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-887\" src=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/12\/regalo_publicitario_walmart_pijama_folleto-300x169.jpg\" alt=\"regalo_publicitario_walmart_pijama_folleto\" width=\"376\" height=\"212\" srcset=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/12\/regalo_publicitario_walmart_pijama_folleto-300x169.jpg 300w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/12\/regalo_publicitario_walmart_pijama_folleto-320x180.jpg 320w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/12\/regalo_publicitario_walmart_pijama_folleto-145x81.jpg 145w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/12\/regalo_publicitario_walmart_pijama_folleto-495x278.jpg 495w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/12\/regalo_publicitario_walmart_pijama_folleto.jpg 623w\" sizes=\"auto, (max-width: 376px) 100vw, 376px\" \/><\/a><figcaption id=\"caption-attachment-887\" class=\"wp-caption-text\">El pijama-folleto-regalo publicitario de Walmart.<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Una acci\u00f3n promocional de Walmart (y de otras cadenas de supermercados y grandes almacenes) es el env\u00edo de <em>flyers<\/em>, de folletos con las ofertas de la campa\u00f1a.<\/p>\n<p style=\"text-align: justify;\">Y juntando el tipo de acci\u00f3n promocional y el momento en el que el consumidor realiza el acto de compra, se cre\u00f3 la idea de enviar un <strong>folleto-regalo publicitario<\/strong>, en forma de pijama. Un pijama con las ofertas y con la web para entrar y realizar la compra.<\/p>\n<figure id=\"attachment_886\" aria-describedby=\"caption-attachment-886\" style=\"width: 382px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/12\/regalo_publicitario_walmart_pijama_envio.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-886\" src=\"http:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/12\/regalo_publicitario_walmart_pijama_envio-300x205.jpeg\" alt=\"regalo_publicitario_walmart_pijama_envio\" width=\"382\" height=\"261\" srcset=\"https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/12\/regalo_publicitario_walmart_pijama_envio-300x205.jpeg 300w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/12\/regalo_publicitario_walmart_pijama_envio-320x218.jpeg 320w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/12\/regalo_publicitario_walmart_pijama_envio-145x99.jpeg 145w, https:\/\/bermudiana.es\/blog\/wp-content\/uploads\/2015\/12\/regalo_publicitario_walmart_pijama_envio.jpeg 478w\" sizes=\"auto, (max-width: 382px) 100vw, 382px\" \/><\/a><figcaption id=\"caption-attachment-886\" class=\"wp-caption-text\">As\u00ed recib\u00edan el env\u00edo del pijama.<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">\u00bfA qui\u00e9n no le <strong>llamar\u00eda la atenci\u00f3n<\/strong> recibir un pijama de Walmart con las ofertas de la campa\u00f1a?<\/p>\n<p style=\"text-align: justify;\"><strong>\u00bfC\u00f3mo se realiz\u00f3 el env\u00edo de esos folletos-regalos publicitarios?<\/strong> Lo cierto es que no se hizo un env\u00edo a cientos de miles de hogares. El objetivo era dar a conocer, potenciar, esa venta desde su sitio web y competir con los grandes monstruos de la venta <em>online<\/em>. Una parte de los env\u00edos se hicieron a bloggers influyentes en Canad\u00e1. Y otra parte en acciones como la que se puede ver en el v\u00eddeo de este post, a la audiencia del programa <em>The Social<\/em> en la cadena canadiense de televisi\u00f3n <em>CTV<\/em>.<\/p>\n<p style=\"text-align: justify;\">En los dos posts del blog de Bermudiana que se indican a continuaci\u00f3n, encontrar\u00e1s otros buenos ejemplos de acci\u00f3n promocional que ha tenido excelente repercusi\u00f3n en los medios de comunicaci\u00f3n:<\/p>\n<ul>\n<li><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/bermudiana.es\/blog\/messi-inside-material-publicitario\/\" target=\"_blank\" rel=\"noopener noreferrer\">Messi inside, material publicitario para promocionar un libro<\/a><\/span>.<\/li>\n<li><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/bermudiana.es\/blog\/el-ultimo-paquete-regalo-promocional-original-de-cvs\/\" target=\"_blank\" rel=\"noopener noreferrer\">El \u00daltimo Paquete, regalo promocional original de CVS<\/a><\/span>.<\/li>\n<\/ul>\n<p>Fuente:\u00a0<em>cargocollective.com\/rskl\/Ryan-Karen<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Walmart es una gran cadena de almacenes y supermercados, con m\u00e1s de 2 millones de empleados, \u00a0casi 11.000 puntos de venta y tiene sitios web de comercio electr\u00f3nico en<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-898","post","type-post","status-publish","format-standard","hentry","category-casos-reales-articulos-publicitarios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Accion promocional de Walmart. 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